Things Are Different Now
The world has shifted. All the old paradigms of success are being tested and put on trial as we watch in disbelief. As individuals and a society, we are now faced with redefining how we will thrive in these new and ever-changing times. In the last fifty years, we have seen a social and economic revolution. As our culture changed, so did the music. The Beatles started the musical revolution and ushered in a new era that expanded our connections to the world. Step into yesterday as the Beatles whisk you back to 1966 and take a moment to reflect on what the world was like in that era.
In the 60’s, the world was clearly defined. During the Industrial age, people usually went to work for one employer and remained there until retirement. As we experienced the Information Age and everything moved faster and faster, the world of work started to change.
Fifteen years ago, Daniel Goleman talked about the new rules for work as he wrote about emotional intelligence. According to his findings, it was no longer enough to have intellectual ability and technical know-how to do our jobs; it was now about personal qualities, such as initiative, empathy, adaptability, and persuasiveness. Ten years later, Daniel Pink cited further evidence of change, in A Whole New Mind, when he acknowledged that we moved from the Information Age to the Conceptual Age. With globalization and shareholders demanding more ROI, large corporations, small business owners and employees alike are experiencing uncertain economic times. Only one thing is certain, increasing your marketability increases your chances of thriving in this current economy.
So, how is the new economy working in your favor? Because now you get to be in the driver’s seat by creating your personal brand and leveraging it in the marketplace to get the results you want.
The new rule: When everybody zigs, zag. – Marty Neumeier
You can easily do this by radically differentiating from your competition by translating your natural talents, skills, and experience into your unique value proposition: your personal brand. Being in the driver’s seat with your career means that you treat your career as if you were running a business. The first place to start is to have clarity about where you’re going. If you’re not clear about your vision or where you’re headed, you end up on the nowhere road. In the story, The Wizard of Oz, Dorothy was advised to follow the yellow brick road. This was not a path she chose on her own. She didn’t have all the facts. As a result, her long journey ended with a wizard in Emerald City who had no answers and couldn’t help her reach her goals. She just wanted to get home.
When we create our personal brand, we come home to ourselves. We step into who we are and finally get comfortable in our own skin. Think about individuals you may know that stand out from the crowd. Do they have exceptional talent or have they discovered how to leverage what they have and translate it to the world? Career coaching can easily help you identify and package yourself to fundamentally improve your career advantage so you increase your marketability and your market worth.
Neumeier acknowledges that your brand is not what YOU say it is. It’s what THEY say it is. It’s about building your personal reputation, as well as your digital presence.
It’s about how others perceive your value. The public’s gut feelings about the company, their products and services impact the best business brands. It is not enough to have emotional intelligence and just understand yourself. In today’s market, you need to understand how you impact the world at large or how marketable you really are. Many of my career coaching and business coaching clients start working with me to get promoted, transition to a better career, be successful in their job search, start or develop their businesses. Whether you’re an entrepreneur, climbing the corporate ladder, or just trying to land a higher paying job, the first place to begin is to examine your state of mind. Are you clear about your vision? Do you have clarity about where you’re going? Once you have clarity, the decisions are easy with the right tools and resources. If you aren’t clear or need support discovering the right tools and resources that fit you, try a free career coaching or business coaching consultation to explore if coaching is right for you.
Try a free coaching consultation with Wanda Ropa, your success coach, to get you started and get clear about where you’re going with your career, or with your life so you can develop a strategic plan to become more marketable that really works for you. With clarity, success becomes a natural outcome.
Posted by Wanda Ropa, The Success Coach.