Small Business, Internet, and Social Media Coach
Entrepreneur and business strategist Cameron Powell
Let’s work at the intersection of what you’ve done, what you know, what you’re good at, what interests you – and what’s in demand. I’ll even show you how to use inexpensive or free tools to perform guerrilla market research, to locate the good ideas with less competition – what we call an “undefended beachhead,” the best kind to attack.
Writing Your Business Plan
Everyone should have a business plan, even those who never plan to raise money. If you’re going to invest your own time and money, your ideas should be no less rigorous and well-thought-out than if you were asking for venture capital. A business plan is a living document of your understanding of your business and your customers – it is also a manual for others, and the best way to spot potentially costly, time-consuming flaws before they consume your time and your business. And of course it’s the only workable way to get all-important feedback.
What’s Your Market?
I will help you to define your market in a way most meaningful to your potential clients or customers. What are you really selling? Why should people want to buy? Are you trying to do too much – or thinking too small?
What’s the Pain Being Solved?
Is your business model, as currently proposed, solving a real pain? Do people need your product or service? If not, you may need to reconsider your desire to sell it, no matter how nice to have.
Knowing what hundreds of millions of people ask from search engines is both market research and the root of branding, domain names, and all of the critical, high-ROI search engine optimization and pay-per-click advertising. I’ll show you how to do it.
Only after you’ve understood the above in great depth are you usually ready to define your brand. Is it about you? A benefit of the product? A way of differentiating yourself from the competition? In any case, brand is critical. It is also the root of your domain name, your company name, trademarks, tagline, and web or print copy.
Your Online Presence
Website, Blog, Design, Programming. I liberate my clients and make them self-reliant, in control, independent, and less likely to over-spend. I’ve created a one-stop shop for them. I tell them which open-source (or free) platforms to use for their website and blog, which free applications, worth tens or even hundreds of thousands of dollars, to install, and where to find a fast, inexpensive web designer (whether through an open bid process or through a designer I’ve worked for years and whose work I recommend).
Search engines love fresh content. Customers love community and engagement. I show you how to offer them all of that without hiring expensive webmasters to create every new page or revise old ones. I put you in charge, so that you’re faster to make critical adjustments and can save a lot of money.
Social Media. Is MySpace worth your time? Is Facebook? Twitter? I’ll help you to decide – and show you how to use these tools, and what all-too-common mistakes to avoid.
Copywriting. Once you settle on your Value Proposition, learn to convey it powerfully through critical advanced-copywriting techniques.
Real–Time Instruction. I offer you a great combination – someone who is not too technical (I was a lawyer and business development guy, after all) and therefore can explain in real-person terms how to do what you need to do with the right Internet tools. And if it’s easier to show you, just invite me onto your computer screen with remote access tools.
Our social media coach serves clients in Los Angeles, San Francisco and the Bay Area, Miami, Chicago, Detroit, Minneapolis, St. Louis, New York City, Charlotte, Philadelphia, Dallas, Houston, San Antonio, Madison, Milwaukee, NYC, Washington D.C., San Diego, Denver, Jacksonville, Atlanta, Honolulu, Baltimore, Boston, Kansas City, Omaha, Las Vegas, Newark, Cincinnati, Cleveland, Columbus, Dayton, Portland, Pittsburgh, Nashville, Fort Worth, Salt Lake City, Seattle, San Jose, Phoenix, Tucson, Tampa, Olympia, Spokane, Tacoma, Palo Alto, Pasadena, Sacramento, Santa Monica, Greenwich, Hartford, New Haven, Albuquerque, Austin, Birmingham, Huntsville, Montgomery, Eugene, Salem, and many more!