Feroce Interview Coaches help you exploit the open secret to interview preparation:  story — a compelling narrative of your past that dramatizes exactly the same strengths your interviewer is looking for.

If you were a comedian and you were interviewing for a job as a nightly stand-up comic, would you go into the interview and say, “Well, I’m really funny.”  Pause.  ”I mean, I’m really, really funny”?  No!  You’d have to show that you’re funny, not just talk about it.  You’d have to make someone laugh. But most people go into interviews with the mindset of telling the interviewer they’re a leader, action-oriented, etc. — but without showing it, conclusively, dramatically, through well-crafted stories.

We’ll help you to look at your prior successes in life and work and to extract stories that highlight both your strengths and the skills called for in the job description. We’ll show you how to give yourself a distinct brand and value proposition — and how to make your interview performance both (1) memorable and (2) persuasive.  (Unprepared interviewees are usually neither).  Read more below on how we do that.

Want to improve your demeanor, executive presence, and overall presentation — and knock the tough interview questions out of the park?

Getting interviews but never making it to the job offer?  Our top-notch Interview Coaches teach clients the secrets.  We’ll help you to do the preparation that gets you those job offers. If you’re not getting past the interview stage, it’s time you got the same professional assistance senior executives are using — Feroce’s!

• Resume and cover letter review – Just in case — your written materials may be weak, or even contradict your oral message.  Your resume is your calling card and personal brand all wrapped into one.  It should also carry your story.
• LinkedIn profile review – Over 80% of companies use social media to recruit, and of those, 95% use LinkedIn! And ALL hiring managers are likely to look up your LinkedIn profile even if you’ve sent them a resume. Are you making common mistakes on LinkedIn that are hurting your chances?
• How to target hiring managers - Stop filling out all those online applications! Learn the most effective ways to get hiring managers’ attention and respect.
• Interview Preparation – We can role-play the kind of interview questions you’re likely to get, and the best answers you can give. And using Skype video or a similar tool, we’ll give you priceless constructive criticism on your presentation.
• Wordsmithing the awkward bits – Do you have an awkward situation? An unconventional resume? We can help you explain your situation elegantly and without unseemly defensiveness.

Then it’s time to put your best foot forward and shine like a STAR.  And if you’ve got an urgent interview coming up soon, only Feroce, with its team approach, can assure you that a coach will be available to help you on short notice.

How Interview Coaching Works

We begin with the free interview coaching consultation form below, which you’ll fill out — including with your resume and, if available, a description of the job you’re interviewing for.  Then we’ll have a short phone call to get acquainted with you and your experience.  If you decide to go ahead, we’ll show you how to identify your top strengths and we’ll prepare to weave those strengths into stories and case studies that will forever improve your resume and interview strategy (not to mention benefits like an improved LinkedIn profile and the elevator pitch of your personal brand).

Master Interview Coach Cameron Powell

I’m Cameron Powell, Head Coach and Founder of Feroce, and I’m Feroce’s Head Interview Prep Coach.  As trial lawyer, writer, speaker, business development executive, and start-up fundraiser, my job has always been to help people tell their stories, perfectly matching what they have to say (or sell) to their audience. I’m a master of messaging, branding, and persuasion, and I can make sure you go into your interview with the best possible talking points and responses to objections. Here’s the kind of review of our insiders’ tips we see quite often:

Cameron

Thank you for all the coaching. I feel I had a great interview.  Your coaching was exactly what made me feel confident and prepared. – Maggie

Hey Cameron,

Thank you so much for all your help last week. I had my interview on Friday morning and it went great! I used a lot of your tips! Today I received a phone call extending me an offer to be an employee of [company name omitted]!  I wanted to thank you again for all your help and I will definitely use your ideas and advice far into the future.  Thank you — N.F.

This certainly has come together more quickly than I expected, and our work was definitely very helpful.  For one thing, I saw the job post on [the job site] you suggested.  More importantly, I prepared a lot of good case studies for the phone interviews that I think were really pivotal.  I feel like I’ve developed a better ability to speak clearly about my strengths and background in a very short time. — J., attorney

If you’re ready to crush it, as they say, ask me for a free consultation, and if you like what you hear, we can set up as few or as many sessions as your situation calls for — and as soon as possible, if you have an upcoming interview.

Interview Coach Wendy Billie

Coach Wendy

In some industries, recruiters are seeing 200+ applicants per open position. How do you make yourself stand-out in the sea of hungry job seekers? Hi, I’m Wendy Billie. I am a trained behavior-based interview coach who has hired numerous entry-level to executive employees and I’ve also trained hiring managers what to look for in an ideal candidate. Now, I am on the other side of the table, and I’ll prepare you for the professionals.

Working with me as your interview coach you will:

• Identify and remove fears that show up for you during interviews.
• Clarify your personal brand for networking and interviewing.
• Learn how to show interviewers that you are the ideal candidate for the role.
• Learn the STAR interview technique used by many managers during the hiring process.
• Role-play the interview and receive candid feedback on the spot; along with tips for improvement.
• Learn how to make your resume and cover letter sing as well as what to say in post interview communication.
• And, remove the intimidation stigma of interviews by having fun and find that sharing your talents, experiences, and skills can be authentic and natural.

STAR is a behavioral-based interview technique that allows the interviewer to hear real examples of your accomplishments — and using the model keeps the interviewer on track and takes away your nervousness and rambling tendencies. And you always end the example with powerful results — so you shine like a star . . .

I just wanted to let you know I was offered the position at Johns Hopkins and have accepted. I have leased a small apartment and am starting 8/29. Thank you for all your help in preparing for those interviews: your coaching provided me with the extra confidence and polish to interview well. — Client; former manager, accepted Director level position.

I got the job!  The partners at PWC asked me exactly what you said.  They loved my honesty and the work we did on my brand was key.  I can’t thank you enough. — Client; former accounting assistant, accepted consulting role at top 5 accounting firm

I have a permanent job at a plaintiff’s law firm starting 12/1/10! I had called the firm months ago to do some informational interviewing (part of my homework with you) and we have been talking on and off for the past few months. They made me an offer a few weeks ago! I am very happy about this new phase in my career. Thank you for all of your help and assistance during the difficult period of my life. I learned a lot from you and greatly appreciate your positive attitude and approach to life! — Client; attorney out of work for 2 years, secured position to re-engage her career.

You are a magician!  I wanted that job but I knew I didn’t have management experience.   You helped me prepare for those questions; and I came across confident and my story sold them.  They wanted me and I got it.  I can’t thank you enough.  When you are in DC next, I would love to meet you–lets go celebrate.  I am so excited. — Client; secured a management position at 24 y.o. with only internship experience

Success! Just wanted to let you know that my UN interview went well and I made it onto the roster of qualified legal candidates.  Thanks again for your help! — Client; secured candidacy of top 10 out of 1,000 applicants

S – Situation.  T – Task.  A – Action.  R – Results.

Interviews are about story — compelling, persuasive, memorable.  If you’re not telling a story, you’re not primed for success. We start with the situations in which you have found yourself – what were the life/career situations in which you exhibited — no, dramatized — your strengths?  You then move into what you were tasked to accomplish in those situations. Next, you let the interviewer see what you did, what action you took. These actions prove the very strengths the interviewer is looking for. And finally, always leave the question with the home run: what results did you get. Let us show you how.  Ask for your free consultation!

Wanda Ropa, Interview Coach

Personal Branding Strategist

Your mission, if you choose to accept it, is to secure the job offer.  The truth is that’s it’s not just about how qualified you are, it’s about how well you interview.  It’s important to treat the interview process as your performance and not the dress rehearsal.  The majority of the work comes before the interview with due diligence in uncovering significant information about the company and who your interviewers are.  You will need to know the differences between theoretical questions, leading questions, and behavioral based interviewing questions because many use a combination.

Research supports the notion that your past behavior and performance are good predictors of your future performance and behavior.  That’s why, in your interview, it’s crucial to reference positive work experience, professional activities, hobbies, volunteer work, school projects, and family life to provide examples of your past behavior.

With behavioral interviewing, employers are looking for 3 types of skills:  content skills or experience matched to your level of job responsibilities; functional or transferable skills exhibited in a variety of settings; and adaptive or self-management skills, which include personal characteristics or how well you adapt or manage stressful situations.  To succeed, you will need to arm yourself with information and tools that will help you prove you’re the right person for the job or the promotion.  To ensure your success, you will leverage your personal brand, read your interviewers, and navigate the nuanced dance of the interview without breaking a sweat.

I’m Wanda Ropa — a Master’s certified interview success coach who began in business as a headhunter, specializing in technical and executive search in the 1980’s.  Armed with the secrets recruiters and interviewers don’t tell you, I established human resources departments, trained hiring managers how to interview using behavioral interviewing techniques when they were first introduced, launched one of the earliest Internet Recruiting sites that was later acquired by careerbuilder.com, recruited, interviewed and hired over thousands of candidates for entry level through executive level, developed career expos, facilitated interview and career workshops, and personally coached thousands of individuals to be successful in securing their dream jobs.

During interview coaching, you will learn customized tools and strategies as we:

• Evaluate your past and current interview techniques
• Assess your strengths, skills, and experience to ensure interview success
• Maximize interview opportunities and understand interview types
• Create your value proposition and branding
• Discuss the inside secrets to navigating through the interview
• Develop your laser focused interview plan for results
• Shape your resume to highlight your strongest assets
• Review effective interview protocols to get you noticed and etiquette to secure the job offer
• Initiate immediate action steps to shift you into success
• Develop your personal brand strategy to separate you from your competition
• Help you learn creative tools to get past the gatekeepers and through the door
• Get you comfortable with negotiating for what you want

Her insightful approach brought measurable results as I created a new personal brand, prepared for a challenging licensing exam, and negotiated a new, rewarding career. Thanks Wanda! ~ Craig Sylvester – Consulting Partner

Wanda: I wanted to share my promotion to partner with you as soon as possible — I could not have done this without you.  You helped me find what it took to hang in there when I was ready to give up.  Thank you so much!!!  ~ M.R. – Law Partner – Top East Coast Law Firm

Read interview success coach Wanda’s Bio and try out your free consultation.

Our interview coaches serve clients in Los Angeles, the San Francisco Bay Area, Miami, Chicago, Detroit, Minneapolis, St. Louis, New York City, Toronto, Charlotte, Philadelphia, Dallas, Houston, San Antonio, Calgary, Vancouver, Montreal, Madison, Milwaukee, NYC, Washington D.C., San Diego, Denver, Jacksonville, Atlanta, Honolulu, Baltimore, Boston, Kansas City, Omaha, Las Vegas, Newark, Cincinnati, Cleveland, Columbus, Dayton, Portland, Pittsburgh, Nashville, Fort Worth, Salt Lake City, Seattle, San Jose, Phoenix, Tucson, Tampa, Olympia, Spokane, Tacoma, Palo Alto, Pasadena, Sacramento, Santa Monica, Greenwich, Hartford, New Haven, Albuquerque, Austin, Birmingham, Huntsville, Montgomery, Eugene, Salem, and many more!