The burning question in everyone’s minds these days is “how do I stand out amidst the competition?”
Whether you’re involved in a job search, trying to increase your corporate visibility, vying for a promotion, or trying to get new business, what is the secret to being noticed and being rewarded professionally? Do you constantly feel like you’re on display like an art exhibit constantly being scrutinized how you size up (or compare) to your peers and colleagues?
Take a quick pause break and enjoy the wonderful “Cows on Parade” exhibit in Marseille below where each and every sculpture is beautiful and stands out on its own. We will take a look how you can apply this concept to your business, job, and career mobility.
Cows On Parade in Marseille
The Secret To Being Successful In The Marketplace Today
At a very early age, I learned the secret to being successful. It’s very simple: being marketable.
For centuries, merchants and currently businesses alike have known that the law of supply and demand drives their products and/or services. In our current job market, there is a surplus of potential job candidates, internally, and externally applying for positions. That means that it is much harder to be noticed.
Before starting career coaching, many of my clients struggled to discover what separates them from their competition, without success. They used traditional ways to market themselves and found they didn’t work. These days, it’s not enough to be brilliant, talented, and experienced. It’s about creating your brand and demonstrating how you are remarkable in order to stand out from everybody else who is also brilliant, talented and experienced.
The following article by Seth Godin, In Praise of The Purple Cow uses the metaphor of the purple cow to differentiate company brands. Godin explains that in order to rise to the top, you need to become remarkable. However, he states, the opposite of remarkable is ‘very good. The reason that most companies don’t become purple cows is driven by fear because we’ve been conditioned to ‘play it safe‘ and follow traditional methods. Godin concludes: The current marketing “rules” will ultimately lead to failure.”
What about branding individuals? The principles are the same. Your unique brand is a combination of raw talent, your strengths, skills, and experience that made you who you are today. By demonstrating how you are ‘remarkable‘ to your target audience, you will become more visible and more in demand. Career coaching and business coaching will help you discover and leverage your brand to become more marketable in today’s economic climate.
Are you ready to become a purple cow? Are you ready to stand out and get noticed by your clients or customers, your organization, recruiters, or hiring managers?
Then, try a free coaching consultation with Wanda Ropa, your success coach, to get you started on discovering how to brand yourself and become marketable once again in today’s job market and business climate.
Posted by Wanda Ropa, The Success Coach.