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Boost Your Success With Feroce Coaching

At Feroce, we believe that the 5 most common reasons people are unhappy in their jobs or careers are:

1. Lack of FIT: they end up in the job by default, without an understanding of whether their strengths actually match the position.

(by the way, most employers don’t understand this either!)

2. Lack of FIT: they end up in an environment that doesn’t suit them. (right job, wrong company culture)

3. Lack of CONFIDENCE…they lack the confidence that comes from having the opportunity to do what they do best.
(Only 1 in 5 people have the opportunity to do what they do best every day in their work, according to the Gallup Research study from 1.2 million respondents in 101 countries.)

4. Lack of VISION – for their life, for their career, for their business.

5. Lack of VALIDATION – they aren’t rewarded for their strengths. VALIDATION builds momentum, contributes to the sense of FLOW.

Top Ten Reasons To Hire A Feroce Coach to Boost Your Career or Your Business:

1.  It’s all focused on You!  Since it’s all about Fit, learn what best fits you.  (match your skills to your role or your business)

2. Work with your very own strategic partner to help you every step of the way to achieve your business or career goals.

3.  Use tried and tested tools to develop your brand and launch your new role or new business.  (Or give your current one a face-lift)

4.  Leverage your existing skills and resources to become more visible in the marketplace.  (Big confidence booster)

5.  Achieve results with creative and innovative techniques customized for you.

6.  Boost your productivity, performance, and above all, your bottom line by uncovering what’s been holding you back.

7.  Get the clarity you’ve always wanted about what to be when you grow up.  With clarity, the decisions are easy.  Without clarity, you end up on the nowhere road.

8.  Develop your personal strategic plan and map out your road map to be successful and happy.

9.  Get the competitive edge to navigate in today’s economy and market, including office politics.

10. Learn the secrets your competition isn’t sharing.

The most successful people hire coaches.

Is it worth investing in you?  At Feroce, you get two free coaching consultations (risk-free) to explore if coaching is for you.

Posted by Wanda Ropa, The Success Coach.

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It’s never too late to learn new tricks as this video reveals.

Yes, anyone can learn a new technique or trick for success.  Surf the Internet and it’s full of proven methods to become successful in business, your career, and your life.  Every day, a new guaranteed program is popping up in the field of self-help.  Many of my clients turn to coaching because they have repeatedly tried everything from A to Z and it works for a little while, then it’s back to their old ways.

What’s missing?  Why do old patterns keep showing up over and over?  Research demonstrates that it takes 28-30 days to change a habit, introduce a new way of conducting business, living life, etc.  Actually, what I’ve discovered is that it only takes 14 days because if you have repeated a new habit or technique consistently for 14 days, by the 15th day, it will seem strange without it.  So, you usually continue.  By the time you reach the end of the 30 days, you have successfully shifted.  Then all it takes is another couple months to reinforce it, and voila, you’ve sustained a change.

In theory, this sounds too easy.  You’re right.  There is one more piece to making this work.  It has to be in synch with who you are naturally.  Most of my clients have no idea who they really are and what makes them tick.  They have been too busy listening to everyone else and not truly taking time to find out.

Is this complicated?  No.  The first place to start is to ask 2 questions.  What energizes you and what drains you?  You always know what drains you and if you start to pay attention, you can easily identify what energizes you, as well.

The key is to start creating a custom navigation tool that will help you get back on course and stay on the road to success.  Only by doing the things that come naturally will you be able to stop resisting yourself and actually improve the quality of your life.

I am not recommending that you make any drastic changes.  I am only asking you to discover 2 things:
1. What energizes you?

2. What drains you?

Once you are clear with both questions, you can start coming up with a list of things that must happen in your life.  These will start to be included in your top priorities.  For example, one of my clients, a business owner, was trying to grow his business and heard from many sources that all he had to do was to attend business functions, network and follow-up on leads.  This appeared to be sound advice.  However, group socializing and general networking meetings actually totally drained him.  He did better with growing individual relationships that were meaningful.  So, he created a description of his ideal client and researched places they would attend.  Turns out, he was targeting individuals in the creative professions and he had a passion for the performing arts.  Instead of attending unfruitful business meetings, he attended plays and started becoming involved in Community Theater in his back yard.  His new approach energized him and satisfied his passion for the arts.  In just a couple of months, he was happier and had acquired a dozen new clients.  He was no longer resisting the traditional marketing program.  This client changed the physical location where he was conducting business.  Physical locations provide some of the most powerful cues to behavior.

The most important thing to remember about success is to give yourself permission to explore alternatives without being fixed on the outcome.  To change a pattern or habit that’s not working, identify where this usually happens.  Then …change the context, change the cues.   …This requires understanding the triggers to your own behavior.

In the business world, it’s all about ROI and value propositions from employees.  Performance reviews are all about metrics.  It’s not about abolishing the metrics; it’s about giving yourself permission to creatively look at new approaches that map to the way you operate best.  If you increase the activities that energize you and minimize the ones that drain you, you will already notice a difference.

Try a free coaching consultation with Wanda Ropa, your success coach to get you started and get clear about where you’re going with your career, or with your life so you can develop a strategic plan that really works for you.  With clarity, success becomes a natural outcome.
Posted by Wanda Ropa, The Success Coach.

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bradley foster

I saw Richard St. John present a talk on his new book: 8 to be Great: The 8 traits successful people have in common. He interviewed hundreds of successful people to find out what they all had in common (spoiler alert: I’m going to tell you what they are). He distilled the interviews down into various qualities these people (who include Warren Buffet and Bill Gates) and figured out what they all had in common. He discovered that they all had 1) passion, 2) They had fun working and spent a long time at it; 3) They had the ability to focus on just one thing; 4) They had the ability to push themselves harder; 5) They had great ideas; 6) They got good at what they did through constant improvement; 7) They all believed in the idea of service; and 8) They persisted, even in the face of failure.

I believe Richard has done his homework and has a lot to tell us about how to be successful. I have to quibble with his notion of success though. He takes it for granted that these people are successful, yet he never defines what he means by success which I felt was a bit odd. His subjects are all well off and in some cases, ridiculously so, and they are all good at what they do but it’s a bit of stretch to attribute success to them without saying what he means by success. Richard believes that it’s okay to get out of balance, to work long hours, to sacrifice time with family and friends, even skipping the gym all in the name of being successful. That’s not my definition of success. It sounds more like being a workaholic in my books but then one of my definitions of success is to lead a balanced life.

So what is success? I believe that we all succeed on our own terms and it’s key for each of us to be able to articulate our conditions of success. How else will we know when we have succeeded? After all, using Bill Gates as a measuring stick for success is bound to make us all feel depressed. One way to measure success is to set goals, both short and long term so we know what we are shooting for and we know when we’ve arrived. We can certainly take a page from Richard’s book to help us on our way but why not measure success on our own terms?

By the way, I think there are a couple elements key to success that Richard ignored, maybe because they are not identified as traits. Luck and timing are just as important to you as they are to the multitudes interviewed by Richard St. John. After all, how successful would Bill Gates be if he founded Microsoft in today’s business environment? Luck is when preparation meets opportunity. Having good luck is really a matter of doing the groundwork and keeping your eyes open. Timing is a little more ephemeral but it requires perspective and a bit of strategy to make it work. Luck and timing can give you a leg up the ladder. May luck be with you and your timing be right!

Bradley Foster

Feroce Coach

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As a Parenting Coach and Parent, Stepping Back and Looking at the Forest While Implementing Your Action Plan is Key

Parenting is the hardest job in the world.  Keeping an objective focus, bouncing ideas off of an objective third party, and keeping it all in perspective is key to sanity – and good parenting.  Having a parenting coach sounds goofy to some – it did to me.  But, really being able to keep perspective and to help talk through ideas to improve your skills in one of (if not the) most important job in your life – doesn’t sound so silly when the job and the joy of parenting is put in perspective.

Let me put my money where my mouth is, and share a very personal story that led me to believe that investing in a parenting coach will result in more confidence, better parenting (which in part is from confidence), more well-rounded kids, and perspective.  Here is my story:

When we got the news, we were sitting at a gas station – somewhere in West Virginia.  We were on the way to Williamsburg – a week vacation that we had planned for a long time.  It was hot and humid, and we had been driving for only a couple of hours on our second day of travel.  The kids were all awake, had been well behaved, and they were all laughing.  Henry, of course, had the loudest and deepest chortle – with a smile from ear to ear.  His laughter and happiness are infectious, and really have been a medicine for all of us. 

As I climbed back in the van, having gassed up, with the kids laughter in the background, Kristen was on the phone.  The conversation was serious, but Kristen, as she always does, brought comfort to the caller – she was gracious and kind – knowing at some level how difficult it was for Shirley to deliver the news that afternoon.  I quieted the kids down, and soon wish that I hadn’t.  Quieting the laughter, in retrospect, was so wrong. 

I knew Shirley; she was Henry’s neurologist’s assistant – she was to call about his biopsy results.  Before Kristen got off the phone, I knew the news.  I am no sleuth.  Kristen talked about the team that would be assembled, she talked about scheduling, and was being given websites to browse.  His biopsy confirmed the feared diagnosis.  Henry has a mitochondrial disease.  When Kristen pressed, Shirley specified that he had a form of the Complex 1 mitochondrial disease. 

To receive the news at a gas station somewhere in West Virginia was ironic and definitely consistent with our journey.  For years, we had been in search.  In search for answers, a diagnosis, a treatment, a reason.  And, we had seen dozens of doctors, in many hospitals, in three states all across the country.  We moved, in part, to be close to the program where Henry could get the treatment.  And in that program, they tell us that he has a much bigger problem. Our poor little Henry sent off again to more (and different) doctors for more tests, more procedures, more unknowns.  So, after all of this, we sit at a gas station in West Virginia to be given the diagnosis.  Right now, it is an answer (though not the one we wanted), that creates so many more questions.  The journey continues.

When Kristen got off the phone, we did not lose our cool.  I said “he has it.”  Kristen nodded, and we started a movie for the kids.  In our own bubble in the front of the car, with Scooby Doo muting our conversation, Kristen told me her conversation.  The most I remember from those several minutes were my impression that Shirley was kind in her delivery.  The type of kindness that we never wanted to have to face.  And hadn’t before.  She told Kristen that Henry would be a candidate for the Mitochondrial Clinic, and that we would have an appointment with the neurologist, geneticist, and a genetics counselor.  She also said not to despair – that everyone responds differently and that there could be development in the field.

Those later comments took me back to Dr. DeGraw (Henry’s neurologist) comment to me when I pressed him about prognosis – if Henry had a mitochondrial disease.  He told me not to research it, not to cross the bridge before we get there, that medicine is miraculous, but “to answer your question, the prognosis is not good.  There is no cure, and there are no survivors so far.”

The kids engrossed with Scooby, Kristen and I used the gas station parking lot as our internet library.  Both of us on our Blackberries, we went to the site that Shirley directed us to.  Like with many things, Kristen was faster than I.  At first, when she said “Complex 1,” I thought she said it is a “complex one” meaning difficult.  So, I am slow.  She grabbed my hand and said, it is neuro-degenerative and progressive.  Could result in hearing and vision loss – before the mulit-system failure.  The one we didn’t want to have – of course.  Essentially, Henry’s cells do not have the energy necessary to have his organs do what they need to do.  It is system wide, and with age, the energy drops more and more, affecting new systems in different ways, in no particular order.  The disease progresses until there is not enough energy for life function.  So, he will pass with this – unless our prayers are answered (and medicine comes a long way fast).  The fact that several of his systems have already been affected (called early onset) is not a great sign – just from a pure time standpoint.  The literature points out the obvious – the later the onset and the slower the progression, the longer the life expectancy.  But, it is all very individualized.  So, we are not defeated. 

After our internet café parking lot picked up with traffic, we got back on the road.  As tears streamed down her face, I could show no emotion.  My stomach was in knots, and I’m sure that my next questions seemed like what a medical student would ask a mentor – not a father of a sick son.  I asked, “Will he degenerate cognitively?” (as I can’t imagine our smart little boy in that state).  Then, I asked “What about Luke?”  Kristen knew the questions were almost rhetorical, and we just exchanged painful glances.

On the trip, for the first time, we both noticed (though we didn’t discuss for the week) that Henry was quite drained.  He refused to walk, saying he couldn’t for a few days.  The trooper was tired.  Many days, he was too tired to laugh.  Henry, too tired to laugh, was very painful for us.  It could be emphasized because we knew, but it was what it was. 

Our next discussions turned to what we have always come back to – making sure that our family is whole, happy, and complete.  The goal has never changed from the start.  We love our family so much, and are so lucky to have each other.  We are focused on giving all of our kids the most full (but “normal” – whatever that means) life that we can.  The kids are all very happy, and we plan to keep it that way.  There is a bit of an ominous burden in the back of our minds – that we want to make sure we know what full is (we think it is love), and the journey ahead and the time we have is uncertain.  As is whether Luke will also fall victim to the disease, or his recent symptoms (gastrointestinal, eye issues – and his hypothyroidism) are just coincidental.  So, we will take it one step at a time, get Henry his treatments (whatever they may be – there are some experimental ones out there), and cherish every day.

Of course, our story is not unlike many others.  Everyone has a challenge – some more difficult than others.  But, keeping perspective and the eye on the ball – providing the opportunity for a full and happy life (whatever its length) to our children is the lesson here.  I know that as well as anyone.

And the bottom line, our story is just the beginning. What we needed, got and continue to get, were specific ideas and ways to achieve these goals.  Not just the “be happy” goal.  We captured our ideas in starting a non-profit for kids like Henry – Henry’s Hope, Inc. – www.henryshope.org.  That was a specific and effective strategy – that, we as a family, work on.

Good parenting coaches provide specific ideas to try out (we don’t have the answers as there aren’t right and wrong in parenting) – but you deserve someone that has experienced a lot, fouled up, got help, and can provide kind, useful, and helpful insight into the issues we all face as parents.  Choosing to get the help – whether through a parenting coach or other means – is a brave and humbling act as a parent.  Call today for a free consult.

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Trapped by Life?

Do you feel trapped by your life?  Do you sense you are a product of the times finding it difficult to recognize your true self amidst the noise and stimulation of traffic, emails, work deadlines, and family?

Dan Pink acknowledges that we have left the Industrial Age and Entered a Conceptual Age.  What if instead we are entering a dark age?  The economy, the workplace, the political stage, your current state of mind all take its toll on your sense of self.

Do you have a minute to breathe or a few minutes each day to focus on yourself? Maggie Jackson discusses that the Erosion of Attention is heralding this new period in our civilization.

At the TED conference, Barry Schwartz discusses why too much choice is bad for us.
Too many choices cause:
1. Paralysis rather than liberation – people prefer to make no decision rather than make a complicated choice.
2. Less satisfaction with decisions as people have greater reason to regret the decisions they have made.
3. Unrealistic expectations.
4. Self-blame – when experiences are not perfect, people blame themselves.

Is it time to conduct an audit of your life?
A very wise manager once told me that every individual has a check for 24 hours and it is up to him or her how to choose to use it. Now, as you know, that is not necessarily true. We are all bound to our previous commitments. Yes, our commitment to our families and ourselves to maintain certain lifestyles. Have your true priorities been washed away by the current tides?

Mihaly Csikszentmihalyi has been researching the subject of being in flow for many years.

He defines flow as the process of achieving happiness through control over one’s inner life.
When you are in flow, you are focused on your highest priorities and life becomes easy and effortless. You are leveraging your natural self.

Using the 80/20 Principle, 20% of your critical priorities will yield 80% of your results. The question is how to identify your highest priorities? If you haven’t developed a personal strategic plan, it will be challenging to start this process. To make this easy, let’s first remember it’s not about managing your time, but your energy levels. Begin by answering the next few questions:

When is my peak time of day?  Morning, afternoon, or evening?  Or somewhere in-between?

Am I using my peak times to focus on activities that are most important to me?

Do I know how much true discretionary time I have in a week?

To get you started, let’s look at a typical week: 24 hours x 7 days = 168 hours.
To calculate how much actual discretionary time you actually have in 1 week:
1. Total the number of hours you are actually at work, include your commute time, and work you bring home.
2. Tally the average number of hours you sleep, notice if there are any differences on the weekends, to get your subtotal for the week.
3. Estimate the time you take to eat each day, include meal preparation, grocery shopping, restaurant dining, notice if there are any changes on weekends, to estimate time spent in 1 week.
4. Identify your scheduled and weekly time commitments to other activities, including, but not limited to working out, trips to the gym, church attendance, regular weekly family obligations (does not include relaxation or ad hoc activities – only routine scheduled activities are recorded here)
5. Now, subtotal your hours for the week and subtract from 168 hours. This is your total discretionary time available each week. Any surprises? Yes, you didn’t factor in rest and relaxation. But how many hours of each day do you actually squander or do they just escape in mindless activities that do not move you forward on your goals?

One Quick Tip:
- 1% of your time is 1.68 hours. Let’s round up to 2 hours a week or about 15 minutes per day.
- This coming week, try scheduling 15-minute appointments each day to focus on yourself and your highest priorities.

Are you ready to take this first step? Try it and see.

If you would like a more detailed audit of your life, try a free coaching consultation with Wanda Ropa, your success coach to get you started. Coaching can help you get clear about where you’re going with your career, or with your life so you can develop a strategic plan that really works for you.  With clarity, success becomes a natural outcome.

Posted by Wanda Ropa, The Success Coach.

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Most people cringe at the thought of putting one together.  Attorney business development plans are nothing new.  Everyone has told us to do them – from marketing departments to business books.  Even when not told, it seems like a good idea to have a “plan” to get new clients and grow our existing books.  And, over the years, most of us have even created a lawyer marketing plan.  We might have even felt energized with our creative juices flowing when putting the ideas on paper.   I guarantee you that, when you wipe the dust off those marketing plans, they are filled with some great starting places for building a great book of business.  Another guarantee:  if you develop and implement an effective lawyer marketing plan, you will develop business.

 Most Attorney Marketing Plans Do Not Work

So if they can build our books and most every lawyer has been exposed to attorney development plans, why do they gather dust and never really implemented?  It is really simple – most attorney marketing plans do not work.  Don’t worry – it’s not your fault (mostly anyway).  Though we’re told to put them together, no one is really ever taught how to do it successfully – that is taught by someone who has successfully developed a large book of business because of their personal attorney marketing plan.  (That task, if you ever have gotten guidance, was probably left to a marketing staffer that is well intended, but missing the key experience of closing the deal.)

Here are three tips to develop your own lawyer marketing plan.

Tip 1:  Your Lawyer Marketing Plan Must Set Very Specific and Measurable Goals

As lawyers, we’re taught to think big picture.  Big picture is important and necessary, but successful  lawyer marketing plans require plotting out the details.  Somehow, most lawyer marketing plans are more theoretical than practical.  For example, a plan may be designed to “obtain new defense personal injury cases with injuries in restaurants – through insurance panels and direct contacts.”  That is a great start and the goal is pretty specific, but the plan doesn’t provide guidance.  The “how’s” and “when’s” are left unanswered. 

To answer those questions, a successful attorney development plan will:

Identify each step required to achieve the goal.  This makes us think through the practical steps.  Sometimes it will cause us to re-evaluate the goal (maybe it’s too aggressive or not aggressive enough) early on.  For the above example, our specifics might be:  1) make list of restaurant contacts; 2) research competition that has handled similar matters; 3) research and list insurance carriers; 4) identify adjusters and arrange meetings.

 Set alternative steps for accomplishing the goal.  There are always several paths to a goal, and many times we run into stumbling blocks.  But I have found that those that have a back-up plan or two keep at it and are successful.  If you only have one plan and it doesn’t pan out, you might just give up – feeling you did as much as you could.  In this example, while getting on the “panels” and arrange a meeting with the targets, you might also want to look to provide the adjusters (who make the decision to hire you) with something of value (a training or presentation) that they can pass along to their insureds and your future clients.  This is a win-win proposition and a great back up.

Set regular deadlines for each step – and meet them.  This is critical to success.  And a key that is often overlooked – you must set a task for at least every two weeks.  The key to lawyer marketing is to keep the ball rolling.  You have other deadlines and things going on, but this is a must.  (This is one of the reasons why attorneys hire coaches – we are good at setting productive tasks and following up; sometimes we’ll even help you with your homework!)

Regularly measure performance, and make adjustments.  Looking back at your plan, what you have accomplished, and what you need to do is another key step.  I suggest that you re-evaluate at least monthly or task by task, which should be every two weeks.  Adjust and fine tune as necessary.

Tip 2:  Effective Legal Marketing Must Have Short-Term Results

 Results matter.  To keep your attorney development plan effective and alive, I always suggest that one of your goals is to ensure a short-term success.  And, I don’t define “success” as some feel good; I mean real, bottom line, money in your pocket success.  This is what development is all about, and if you experience short-term success, you are more likely to continue working on lawyer marketing and achieve long-term successes too. 

 These are a couple of short-term goals that I suggest:

 Look at Your Numbers.  If you are like me, when you first heard the term “realization rate,” it triggers the eyelids to lower.  But, when in management, I learned the true definition –  getting paid for what you already do without doing more work.  What?  Yes.  As a development coach, I often set the short-term goal of raising an attorney’s realization rate (bottom line cash in door) by 4-5% within 30 days.  And, I do not take failure well – so, we accomplish that goal over and over.  Again, this is money in your pocket without doing any extra work.  (Call for a free consultation to get working on details.)

 Expand Work For Existing Client.  To be more specific, I work with attorneys in partnering with their existing clients to bring in two more matters (for that client or for one of the client’s contacts) in the first month.  Each relationship is unique and will require a specific game plan, but this is one of the easiest and most satisfying short term goals to accomplish.  (Of course, this short term goal should become a recurring monthly goal as well!)

 Real Accountability Required

Study after study has shown that if you are accountable to someone else, you are more likely to produce results.  More surprisingly, people are even more accountable to people they don’t know as well – maybe the excuses won’t work.  Of course, we believe that this is where coaching is key.  You have an objective, outsider that has built a large book of business that is willing to share these methods and keep you on track.  Well worth the money invested.  Even if we are not the right fit, we think hiring an experienced coach is essential.

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The times, they are a changing.  We all knew that, but who knew the extent of that change when it came to lawyer marketing?  In the good old days, as lawyers, we were able to get clients because they were loyal to us or our firm.  We really didn’t have to do much back then, but do good work. 

Those are the days that are over, for the most part.  Clients, like lawyers, are mobile – and many use the services of several firms.  To get in the door and stay on a client’s calling card, we have to do so much more than the old “dog and pony shows” of the past.  (You remember those days when a junior lawyer put together materials, and a senior lawyer sat before the decision-maker and just talked, and talked, and talked about nothing related to the materials.  And usually never listened to the client.  Oddly, this was the method for awhile.  Let us be thankful for the passing of some things.) 

Now, we have to be on the cutting edge in our legal marketing strategies.  The competition is fierce, and we have seen lawyers turning to attorney marketing coaches to get a significant leg up on the competition.  Marketing Departments are great and serve a terrific purpose.  But they generally have to serve the firm’s entire attorney base and cannot provide the individualized coaching and development that a lawyer marketing coach (that has been a successful practitioner with a great book of business) can provide.  Practical insight – not theory – is what attorney coaches provide.  To really build your book, you need someone that will critically assess where you need assistance, set very specific goals, and actually help you in executing – to get the results you desire.  And the return on investment (which everyone wants to know about) is huge. 

Hire a Lawyer Marketing Coach

So, my first tip to any lawyer – whether just starting out, trying to build your book to attain equity status, or a successful equity partner that wants to remain ahead of the game – is to hire a coach.  It sounds a little like the “Match.com” for attorneys’ professional lives, I know.  Before I became a coach, I hired one.  But getting there for me took a nudge or two.  I was chugging along, an equity partner, and making a good living.  Why would I need a coach?  Now, looking back, it is easy to say why – because I was losing my mind.  Not literally (at least, I don’t think so).  But, as we all do, I was juggling a lot and it just seemed that I needed to get it all organized (kind of like when you dread the summary judgment motion or plaintiff’s deposition for weeks), but when you sit down and write it or take it, you realize the worry was much more troubling than the actual motion or depo). 

The same is true of lawyer marketing.  After I hired my coach, my book doubled from almost two million to almost four in a year.  And, I spent less time on marketing.  My legal marketing became almost mechanical.  My attorney coach helped me put a system in place so that marketing was ongoing (not the “when I get a chance I’ll get to that” list), effortless, and fun.  Of course, I happen to think we provide the best practical results, but please take my tip – whether it is us or not – hire a coach!

The List:  Secret Weapon for Legal Marketing Success

My second tip is at the core to any legal marketing success and what I tell every single coaching client.  “The List” is crucial to building your book of business.  Now, though it probably doesn’t seem like rocket science, you would be surprised how many lawyers do not keep (and maintain) an active contact list – that contains your clients, targets, professional relationships on boards, friends, etc.  If you have one, that’s great, but remember, The List doesn’t bring you clients – it is what you do with it.  The List will contain contact information, of course, but much, much more.  You’ll include important dates (birthdays, anniversaries), children’s and spouses’ names, and personal information about the client/target (where they like to vacation, what their hobbies are, where they go to church, etc.).  Of course, you’re not going to have them fill out a questionnaire, but these are the details that you’ll pick up in your conversations (or I’ll teach you to pick up) – and you’ll note it.  And when you send them an article on the Caribbean that you found online (or your Marketing Coach found for you), it tells them so much about you.  It tells the client that you listen, you truly care about them, not just their business – that you value their relationship.  That’s what it is all about.  Isn’t that exactly the type of person you would want to hire?

There are so many things to do with The List – that take little time and give you huge bang for your buck.  We’ll share more of those in other posts.  When you are ready to get started with your successful legal marketing success, drop us a line for your complimentary session.  Test us out; we are passionate about your individual success.


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Everyone knows what winning looks like.  Today the New York Times published a photo of Spain’s Andres Iniesta as he made the winning goal in the 2010 World Cup Soccer Championship and beat the Netherlands by 1 point.

As you listen below to the lyrics of the theme song from the World Cup Soccer Championship, it’s all about the love of the game.  No matter the outcome, we will be victorious. This is a great metaphor for life and the marketplace.

Winners, not losers, leave legacies.  It feels great to be a winner.  So, is it just about winning?  Or is it about really being satisfied with what you’re doing?  Is it about giving it your best?

Let’s look for a moment at what really happens when you’re fully engaged at work, at home, or at play.  In that moment, you are in flow.  In this place, you are laser focused, not distracted, and truly experiencing life.  You may have an end goal, but you’re not second-guessing yourself, procrastinating, or timid about proceeding.   To achieve this state of fulfillment, you must first understand what it is that truly brings you happiness.  Clues come from your past experiences.

Right now, take a moment to remember the last time you were on top of your game; everything was just going well, you were energized and motivated.  Who was involved?  What was it about this time that excited or pleased you?  It might be that you were learning something new or took on a challenge that just gently stretched you.  Or you were free to be creative once the expectations and guidelines were in place.  Whatever the reason, this is the first place to look.

Stay tuned for more tips to achieve success and get into flow.

Try a free coaching consultation with Wanda Ropa, your success coach to get you started and get clear about where you’re going with your career, or with your life so you can develop a strategic plan that really works for you.  With clarity, success becomes a natural outcome.
Posted by Wanda Ropa, The Success Coach.

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Many of my clients decline opportunities for networking simply because they dread the piercing question:  “So what do you do?”  -As if, your sum worth can be captured by your day job or lack of it.  Take a look at the video below for a different perspective:

Brain Surgeon – That Mitchell & Webb Look, Series 3 – BBC Two

Remember that life is a mirror that reflects back what you feel inside.  So, if your last performance review eroded your self-confidence, or you are dissatisfied with your job, or are restless and searching for more, all of this will come across as you answer.

When you are in the driver’s seat, you have a road map, navigate with a personal strategic plan, have a clear vision and clearly understand how you can leverage your natural strengths and talents to support you to thrive or be successful and happy.  Ask yourself, when you take a road trip, what do you use to help you navigate:  GPS, an online road map, or a travel directory from AAA?  Why do you take more time and planning to design your travel experiences but fall short with designing a road map for your career and your life?

Right now is the perfect time to take a look under the hood and see if you’re in shape for success.  It is perfectly natural to come to the fork in the road and question if you’re on the right career path.  To help you evaluate if you’re on track or have lost your way, take a look at the top ten pitfalls and see if this describes you.

Top Ten Pitfalls: (You’ve lost or never had a career road map)

1.  When you wake up in the morning, do you hit the snooze button 20 times, thinking you can delay the inevitable?

2.  You are comfortable in your misery….so does misery make you comfortable?

3.  You are repeating the same career strategies and expecting different results:  this is Einstein’s definition of crazy.

4.  Your self-help book budget exceeds your paycheck.

5.  If you view your job as only a paycheck, who’s the slave and who’s the master?

6.  Your current job is sucking the life right out of you – like a human vacuum cleaner.

7.  You are calling in sick, hoping that when you come back, the players and the field has changed.

8.  You think “presence” on the job means surprise presents under your desk.

9.  You dread Sunday nights because Mondays keep showing up.

10. You are coming into work later and later, hoping that the job changes when you get there.

Does any of this sound familiar?

For years, the staff at Investor’s Business Daily has been studying people from all walks of life.  They have identified 10 common traits for success:

  1. How you think is everything.
  2. Decide upon your true dreams and goals.
  3. Take action.
  4. Never stop learning.
  5. Be persistent and work hard.
  6. Learn to analyze details.
  7. Focus your time and money.
  8. Don’t be afraid to innovate; be different.
  9. Deal and communicate with people effectively.
  10. Be honest and dependable; take responsibility.

Before you can use these 10 traits to become successful, you will need to create your personal strategic plan.

Identifying your strengths and creating your ideal work and home environment is the first step.

Strengths

1.    What key strengths are you currently using at work?  Have you completed an assessment or instrument to measure your strengths or styles?  Which ones?  What did they measure?  How do your current strengths coincide with your assessment results?

2.    Remember one specific peak period in your life.  Now focus on this specific time when you were incredibly successful:  you felt you were at an all time high in your career, you were truly on top of your game and everything was just working well.  What was going on at that time?  Was it a period of rapid learning?  What skills were you using?  Who was involved?  What made this possible?

An opportunity happens when the conditions seem right.  The right place at the right time with the right action equals the right results.  So, the key to success is leveraging your opportunities or being prepared before they arise.  Here’s an example of how this worked for one of my clients.

One of my clients was stuck waiting on companies to decide her fate.  She only had applied to companies with posted positions in human resources and the training field.  Working in the coaching relationship for 90 days, she identified her strengths and created her ideal job description.  While interviewing for a lesser role as a recruiter at a company she really admired, she did something completely different.   She took out her copy of her ideal job description and handed it to the VP.  She acknowledged that working as a recruiter would not take advantage of her true talents and the company would be wasting an asset.  Yes, they were surprised and told her their first priority was filling the posted position but they would consider her offer and be in touch.  Two weeks later she began the negotiating process with this same company and even picked her job title and salary range.  It was a match made in heaven.  She agreed that life isn’t about finding yourself; it’s about creating yourself! And your perfect job!

Are you ready to jump-start your road to success?  Try a free coaching consultation with Wanda Ropa, your success coach to get you started and get clear about where you’re going with your career, or with your life so you can develop a strategic plan that really works for you.  With clarity, success becomes a natural outcome.

Posted by Wanda Ropa, The Success Coach.

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In a study conducted in the 1970’s psychologists interviewed some lucky people who had won between fifty thousand and one million dollars in the Illinois State Lottery. Strikingly, less than a year after receiving the potentially life changing news of winning the lottery, they reported being no more happy than regular folks who had not experienced the sudden windfall. This led to a belief that happiness came from within. You were internally peaceful and happy or not, and changing your financial status would not affect your happiness.

Obviously that is not the case for people with severely limited resources. They worry more about satisfying basic needs such as food, shelter, and clothing with little concern for life happiness. But it has been proven that once you have attained a level of income above poverty level, increases in money does not translate directly to increase in happiness. Therefore, for many of us, deciding how to invest our resources to maximize happiness is a challenge.

In his book Luxury Fever Robert Frank wrote about this challenge. He wondered why, as nations rise in wealth, their citizens become no happier. He examined why we are devoted to spending money on luxuries and other goods, which we take for granted quickly, rather than on things that would make us lastingly happier.

For Frank it is a question of how you spend your money. Whether you spend it on “Conspicuous or inconspicuous consumption”. Conspicuous consumption refers to things that are visible to others and that can be used as markers of a person’s relative success, where their value comes not so much from the objective value as from the statement they make about their owner.

Conspicuous consumption means the consumption has an objective tangible value. It is the difference between driving a Chevy Alero, Ford Focus, Honda Accord, Lexus 350, BMW 740 or a Porsche Targa. The differences are tangible, measurable, and conspicuous to all.

Inconspicuous consumption on the other hand, refers to activates that are valued for themselves. They are usually consumed more privately and are not bought for the purpose of achieving status because they are much more difficult to compare their value to those of others.

Two examples of conspicuous versus inconspicuous consumption relate to our salary and vacation at work. Which job would you rather have, one in which you earned $90,000 a year and your coworkers earned an average of $70,000 or one in which you earned “$100, 000 and your coworkers earned on average $110,000? Many people chose the first job, thereby revealing that relative position is worth at least $10,000 to them.

Another question is whether you would rather work for a company that gave you two weeks of vacation year, but other employees were given, on average, only one; or would you prefer a company that gave you a four-week vacation a year but other employees were given, on average, six? The great majority of people choose the longer absolute time. Time off is primarily an inconspicuous consumption.

Frank’s conclusions are bolstered by recent research by the psychologists van Boven and Gilowc, who identified the benefits of “doing versus having”. Their primary conclusion suggests that people derive more enjoyment when they use their discretionary income on experiential purchases than from discretionary material purchases.

They gave some interesting reasons why experiential purchases make people happier.
Experiences are more open to positive reinterpretations to the fact that they are more open than material possessions to increasingly favorable interpretations with the passage of time. People are not limited by reality in their evaluations of past experiences as they are with material possessions. We forget incidental annoyances and distractions that detract from the experience. It allows the “great storyteller” the opportunity to embellish and reconfigure to create a much rosier retrospective view than the event enjoyed originally. Even if we don’t verbalize it, or do to consciously work on it, our memory naturally is included to it for us.

With the material purchases, its value and perception to us remains constant or even detracts over time.

Experiences are happy because they have great social value and are more pleasurable to pleasurable to talk about. Social relationships which are closely associate with happiness … Furthermore, experiences are more likely to have a typical story narrative structure with a beginning, middle, and end. People like listening to and telling stories. Both listeners and storytellers may enjoy talking about experiences more than about possessions

Experiences are also more central to our identity. A person’s life is quite literally the sum of his or her experiences. The accumulation of rich experiences thus creates a richer life. That is why in working with parents if there is a choice between buying something for a child or panning a fun entertaining experience together the experience wins out all the time. It is a positive investment in relationships that enrich our lives.

When you invest your money remember that “doing” beats “having” all the time. Money can buy more happiness when you make the right decisions.

“Money is only a tool, it will take you wherever you wish, but it will not replace the driver.” Ayn Rand”

Morris N. Mann, Ph.D.

Authentic Happiness Coach

Moving Forward to Happiness and Success

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