|
Now, those looking for
lawyer coaching can check out our
dedicated lawyer website,
Hot Blue Coaching!
Or you can still request a free consultation from
the original Feroce Coaching site as well.
Are you ready to increase your effectiveness, or develop
actual strategies for powerfully effective business
development? Or do you lack balance and
fulfillment and simply want a colleague and ally to help
you with your life balance or career performance or
selection? If so, many of your peers, with whom I
have worked, would recommend us as your lawyer coach.
My work as a lawyer coach is informed by
the fact that I am a former lawyer who went on to be, in
turn, a successful entrepreneur and then a
business coach. I
have strong backgrounds in business planning, creation,
and growth, and a special expertise as an
Internet business
coach. I am currently Vice-President of
Business Development for a high-technology company and I
continue to coach because it's a lot of fun and very
gratifying and, not least, because I have chosen how I
want to structure my life and work. I coach only a
few lawyers at a time. To ensure my availability
for you, request a free consultation sooner rather than
later!
Growing Individual Lawyers'
Practices
Working With Law Firms
Specific Coaching
on Life and the Business of Law
Growing
Individual Lawyers' Practices
I work with individual lawyers on how to apply best business practices –
something most lawyers, to their ultimate chagrin, know less about than they
(and I) once liked to think – to a strategic, systematic method of business
development. The process may include:
1.
Identifying your highest-margin clients (by specialty, location, etc.) – and those
whose return on investment may not justify their being supervised, or kept at
all, by you
2.
Identifying your preferred mix of business (by type of client or niches) and
3.
Structuring a marketing plan based in part on that preference – and putting you
in alignment with your goals, and reducing day-to-day resistance
4.
Identifying your optimal marketing channels
a. Mailing list of prior clients?
b. For new practices, should you do mailings to the bar
as a whole, or just those in your specialty?
c. How to market to corporate General Counsel?
d. Bar journals?
e. Should you speak? Where and about what would
most optimize for your specialty?
f. Should you write? Where? (Legal vs. lay; paper
vs. Internet, etc.)
g. Newsletters (paper or email)?
h. Website, blog, or autoresponders?
i. Search engine optimization or pay-per-click
advertising currently unknown to any of your
competitors?
Working With Law Firms
Many firms do have a few superstars of business development. The problem
is, most of those superstars have not thought methodically enough about what it
is they do that is effective to enable them to pass on their best practices to
others in the firm -- and sometimes they don’t know how to do either.
That’s why I also work with firms (in workshops) or firm managers (one-on-one)
on:
1. How to
draw out and synthesize into useable methodologies (not disjointed tips and
tricks) individual partners’ best practices for bringing in business
2. How to
share and disseminate best practices throughout the firm, including crucial
training for associates who are partners-to-be
3. How to
ensure maximum effectiveness of a powerful technique that is too often left to
chance, whim, and idiosyncrasy: cross-referrals
4. How to educate the partners on their colleagues’ niches and ideal clients and
how to teach partners to interview their own clients about their businesses
(their business model, how they make money, their business challenges – because
businesspeople don’t have legal problems, they have business problems) so that
partners become more savvy in referring business to colleagues
Practice croups must teach other lawyers how to
issue-spot for their specialty!
5. How to market to existing clients by educating them on a practice group’s
successes and even by offering seminars on topics of interest (such as new
statutes or case law) to those clients.
6. How to begin a viral marketing program utilizing websites, blogs, paper
newsletters, email newsletters
7. Client
massaging: returning phone calls, asking about family
Specific Coaching on Life and the Business of Law
I have worked with clients on:
-
Thinking through the pros and cons of remaining a
partner versus opting for Of Counsel
-
Structuring their time in the office toward maximum
efficiency
-
Divesting themselves of clients who serve only to act as
an emotional or time drain (usually by giving those
clients to others for whom the clients represent not a
burden but a bounty)
-
Making time to exercise and scheduling date nights with
significant others
-
Making a switch to an independent practice, including:
Learn more about lawyer coaching -- ask for a free,
no-sales consultation.
Related
Lawyer Coaching Pages:
Attorney Coach: My
Background and Coaching for Lawyers
Attorney Career Coach:
Who Else Wants to Leave the Law?
Legal Coach: Mistakes
to Avoid in Entering the Law
Lawyer Coach: An
Overview
Lawyer Marketing Coach:
Plan and Execute Sure-Fire Marketing Strategies
Lawyer Marketing
Coaches: Sticking to Basics -- Referrals
Attorney Coaching:
Types of Lawyer Clients
Career Coaching
Top Signs You Could Use a
Career Coach
Recent
Coaching Conversations (one with a lawyer in a large
firm)
Related Pages on Hot Blue Coaching:
Lawyer Coach
Lawyer Life Coach
Lawyer Career Coach
Lawyer Marketing Coach
Speech Coach
Writing Coach
Our clients who use lawyer coaching live in Los Angeles,
San Francisco and the Bay Area, Miami, Chicago, Detroit,
Minneapolis, St. Louis, New York City, Charlotte,
Philadelphia, Dallas, Houston, San Antonio, Madison,
Milwaukee, NYC, Washington D.C., San Diego, Denver,
Jacksonville, Atlanta, Honolulu, Baltimore, Boston,
Kansas City, Omaha, Las Vegas, Newark, Cincinnati,
Cleveland, Columbus, Dayton, Portland, Pittsburgh,
Nashville, Fort Worth, Salt Lake City, Seattle, San
Jose, Phoenix, Tucson, Tampa, Olympia, Spokane, Tacoma,
Palo Alto, Pasadena, Sacramento, Santa Monica,
Greenwich, Hartford, New Haven, Albuquerque, Austin,
Birmingham, Huntsville, Montgomery, Eugene, Salem,
Oxford, and
many more!
| 
