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Our work as your
lawyer marketing coach
(check out our dedicated lawyer website,
Hot Blue Coaching), began with
my own background as a former private-practice lawyer who went on to be, in
turn, a consultant to Fortune 500 companies, a successful entrepreneur
who specialized in the deal flow of business
development, and then a
business coach.
I
am experienced in
business
planning, creation,
and growth, and have special expertise as an
Internet business
coach. I coach according to
principles of best business practices, including those
popularized by Michael Gerber in the
E-Myth
books.
Read more about my background as an
attorney coach.
My fellow lawyer marketing coach,
C.J. Liu, recently of Microsoft, is a former CFO and
strategic consultant who brings the know-how of more
than 20 years of business, finance, and product
development experience to her coaching clients.
C.J. has worked at several other leading Fortune 500
companies, including General Electric and Clorox.
C.J. served as an in-house executive/business coach at
Microsoft and she continues to work with teams and
individuals there today. C.J. is a rarity in the
world of business/career coaching – she is one of few
certified professional coaches with an MBA from a
top-ranked program.
C.J. has coached executive directors at non-profits,
business owners, and entrepreneurs on the issues that
can create…or undermine… success: effective
leadership and communications, conflict resolution, how
to develop strong working relationships, and the hows
and whys of emotional intelligence. C.J.’s strong
business background and diverse experience in product
development, strategic planning, marketing, finance, and
business development provides her coaching clients with
a nice balance of Business IQ and Emotional Intelligence
(EQ). This extensive business background enables
C.J. to quickly understand the breadth and depth of many
business and marketing issues. Before joining
Feroce, C.J. served as an in-house executive/business
coach at Microsoft.
For more information, see our main site for
Lawyer Marketing Coaches.
Read C.J.'s longer Bio.
Build Your Practice With a
Lawyer Marketing Coach
We have worked with lawyers and businessmen and -women just like you to apply
best business practices to the law, the one industry that, due to its late start
and the lack of business training of lawyers, lags woefully behind most others
in marketing savvy. What can we do that you're probably not doing now with
the degree of rigor you'd like?
Identify your target markets and the niches with the highest possibility of
conversion from potential client to paying client
Devise and implement marketing
strategies directed at your target market, using
channels as diverse as referral or word of mouth to public speaking, newspaper
columns, and the Internet
- Identify your personal brand – a niche in which you actually fit,
in the eyes of potential clients
- target publications in which to write
- target fora in which to speak
- be accountable to a coach for actually making all of the above
happen
Draft business plans -- yes,
they really do make a difference between the
well-oiled and the half-cocked. Would you go into court without an opening
argument?
Business development techniques and
client pitches, including referral generation, a key to
our lawyer marketing coaches' work with clients.
Search engine
optimization -- the least expensive, most
cost-effective form of marketing -- and one that your
competitors so far know virtually nothing about.
Leadership
Coaching
Speech
coaching and effective, persuasive
presentations
Team-building for members of your law practice
360-degree reviews of managers and
employees
Developing Internet
strategies and a web presence that's more than just
a brochure
Ask me more about what I can do as your lawyer marketing
coach today!
Related Pages:
Attorney Coach: My
Background and Coaching for Lawyers
Attorney Career Coach:
Who Else Wants to Leave the Law?
Legal Coach: Mistakes
to Avoid in Entering the Law
Lawyer Coach: An
Overview
Lawyer Coaching:
Individual Practices, Lawyers, and Lawyers' Lives
Attorney Coaching:
Types of Lawyer Clients
Career Coaching
Top Signs You Could Use a
Career Coach
Recent
Coaching Conversations (one with a lawyer in a large
firm)
Related Pages on Hot Blue Coaching:
Lawyer Coach
Lawyer Life Coach
Lawyer Career Coach
Speech Coach
Writing Coach
Lawyer Marketing Coaches
Our clients who use a lawyer marketing coach live in Los
Angeles, San Francisco and the Bay Area, Miami, Chicago,
Detroit, Minneapolis, St. Louis, New York City,
Charlotte, Philadelphia, Dallas, Houston, San Antonio,
Madison, Milwaukee, NYC, Washington D.C., San Diego,
Denver, Jacksonville, Atlanta, Honolulu, Baltimore,
Boston, Kansas City, Omaha, Las Vegas, Newark,
Cincinnati, Cleveland, Columbus, Dayton, Portland,
Pittsburgh, Nashville, Fort Worth, Salt Lake City,
Seattle, San Jose, Phoenix, Tucson, Tampa, Olympia,
Spokane, Tacoma, Palo Alto, Pasadena, Sacramento, Santa
Monica, Greenwich, Hartford, New Haven, Albuquerque,
Austin, Birmingham, Huntsville, Montgomery, Eugene,
Salem, and many more!
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