Ferocious Career Coaches

Ready for a Career Coach Reinvention?   

If this is your year at last, then learn how our unique STORY, STRENGTHS, and FLOW Coaching System is the most powerful and efficient way for you to come to grasp your convictions — your strengths, passions, values, story — and to triumph over the inevitable uncertainty (with courage) that comes with real and meaningful change

I’m Cameron Powell, and over the last decade I’ve become one of the most sought-after career coaches in North

Cameron Powell Head Coach and CEO

Cameron Powell, Head Coach and CEO. And entrepreneur. Writer. Recovering lawyer.

America precisely because I have developed a deep understanding of how you came to be where you are, and a methodology to get you where in your heart of hearts you may already know you want to be in your life and career:  in FLOW,the state of “being so involved in an activity that nothing else seems to matter,” characterized by “a sense of exhilaration, a deep sense of enjoyment”, where you lose track of time and work is indistinguishable from play.  (from Mihaly Csikszentmihalyi’s groundbreaking Flow: The Psychology of Optimal Experience).

Oh, yes, it is possible.  In groundbreaking research over the last 20 years, Positive Psychologists and neuroscientists have proven we can not only reverse-engineer the best practices and skillful means used by people who are happy and successful — we can also teach it.  And now that you can take a full 6 months to pay for your coaching, getting help is easier than ever!

Discover What You Excel at — and Learn How to Stop Making So Much Effort to “Fix” Your Weaknesses!

The research is emphatic on this point: flow can only come from using your true strengths — which must include your passions! — in the service of meaningful, challenging work.  At Feroce, we:

  • show you how to forgive your so-called weaknesses so that you can truly own your strengths (and passions, and values, and needs or instincts)
  • help you with the crucial work of managing fears of change, failure, disapproval, success (yes, success), and depression (to name a few), and
  • open a way for you to move into a life of peace and happiness
  • evaluate your situation and, starting with your free consultation, help you answer some key questions, such as:  What is a functional resume – and should you have one in order to compete?  In a conventional resume, your story is scattered throughout the resume, often almost hidden, like Easter eggs a reviewer has no time to find.  Feroce’s Modified Functional Resume can create the clear story that gives you the edge you need.

Ready to hear more?  All questions or coaching start with a free consultation and evaluation with a Master Feroce Coach. You’ll fill out a form that gives us all the information we need to ensure that you leave the call with a clear idea of your challenges, how we can help, what it will cost, how many sessions may be needed, and more.

Are You Desperate to Get Rid of Your Boss?

You’re feeling down lately, right? Not fulfilled. Maybe you have a toxic work situation, or suffer from dealing with an emotionally unskillful boss. Most likely you haven’t enjoyed your work in a long, long time. Is this really all there is?  Where is the happiness I thought all my choices and hard work would lead to? Are you irritable? Or have you gone straight through irritable to just plain sad — disappointed in and angry at yourself? We’re betting your thoughts about yourself, by now, amount to a kind of internal violence.

And that’s bad mojo for making important decisions. Before you choose a career — indeed, before you can intelligently choose a career that’s not going to be like going from frying pan to fire — you need to get to a better place. You want to make decisions from a place of personal power, not weakness — from authenticity and clarity, not desperation, resignation, or despair.

You’re often “stressed” (a word that conceals the underlying emotions, and therefore solutions, and should be removed from your vocabulary!). You dread work, or spend it online or in resumes and useless job sites (we’ll explain why in your free consultation). Your relationships are strained, of course — you’re unhappy! You’re not yourself. You haven’t been yourself since you stopped listening to yourself — to that one true voice, and to what your heart tells you.

You’re not in FLOW — where every person on his or her deathbed most wants to be able to say he or she has been. You’ve been in FLOW before, but the fact that you’re now unhappy shows you didn’t know how to pay attention to what you were experiencing. Have you ever been so absorbed in something that you lost track of time? It didn’t feel like work at all.

“You were born with an inner guidance system that tells you when you are on or off purpose by the amount of joy you are experiencing.  The things that bring you the greatest joy are in alignment with your purpose.”  Jack Canfield, The Success Principles

That’s FLOW. The job of the career coach is to help you re-discover the experiences that are uniquely capable of bringing YOU (not your spouse, parents, graduate school peers, or anyone else) into a state of FLOW.

“Choose a job you love and you will never have to work a day in your life.”  Confucius

WATCH:  Head Coach Cameron Powell talks to the American Bar Association about strengths and flow and what you owe yourself

How You Lost Your Way

How did you get to this place? How did you choose such an unhappy path? Makes you doubt yourself, right? — if you could get into such a mess, such an unhappy relationship, then something must be wrong with you — or so you think. It’s exactly such recriminating thinking that steals your power and clarity as you try to make new decisions.

It began with influence — influence from others. You got a bunch of ideas and values and even voices in your head courtesy of others. You know who they are. Pretty soon, you took over, imagining the same values and voices were yours, imagining that if you just made all the safe choices (from your perspective), happiness would somehow arrive. By now you’re probably feeling pretty betrayed. “I’ll be happy when” is a great North American disease. Goals and decisions that begin with “I should” — what you think you ought to do rather than what you feel and know would feel good and right — are symptoms of your difficulty.

What’s Feroce Flow?

Feroce Flow includes guiding people just like you into your internal compass — into articulating your values and instincts and learning what   brings you joy, or FLOW.  All decisions, including career and relationship choices, are based on values.  (These values include your fears).  All values are based on feelings, because if you didn’t feel, how could you possibly know what was important to you?  (And if you didn’t feel the feeling of fear about change, what could possibly stand in the way of what was important to you?)

Coaching aims to get you to feel your values and to find FLOW often enough that your direction becomes as clear to you as feeling the difference between hot and cold.  It’s what we call the power of now, intuition, gut instinct — or what we also call executive decisionmaking ability.  It’s the thin-slicing popularized in Malcolm Gladwell’s Blink:  The Power of Thinking Without Thinking. It’s your internal compass.  And once you’re past a certain age, you can’t get happily anywhere without it.

You’ve heard or read of thin-slicing (in Blink), and you’ve wondered how you too could become able to know or do things others can’t fathom.  (Here’s a hint:  it starts with what impassions you).  You’ve read The Power of Now and you totally get why being in the present is the key to happiness and clarity in decision-making, but you have no idea where to begin.  (We’ll show you how easy it is).  You’ve heard you’re supposed to do what you love and the money will follow, but you’ve always wondered if anyone really has the courage and cleverness to make it happen (yes; we call them our clients).

Ready to hear more?  Ask for a free consultation with a Master Feroce Coach.

Or keep reading and even pick your own coach below . . .

I hand-pick Feroce Career Coaches to assure you true expertise and experience — Real-World-Experience Coaching

Career Coaching: The Busy Person’s Way to Get a Great New Career — in 3 Steps

Want a new boss? Through the exploration and priorities-clarification of coaching and state-of-the-art career assessment tools, we’ll help you identify — and then actually begin to work toward — your ideal career environment.  We’ve also got the depth of talent to help you identify and start your own business.  “I absolutely believe that people, unless coached, never reach their maximum capabilities.” Bob Nardelli, former CEO, Home Depot

Discovery:  Who Are You, Really?

  • We’ll help you to discover your strengths — and we don’t just mean what you’re good at. There’s a more cutting-edge definition of strength that answers the question of why so many people are doing what they do well and still hate it.  A real strength is defined by what you do well and enjoy.  A real strength comes from a passion. We’ll show you!
  • You’ll discover what really motivates youquite apart from the seemingly inescapable influence of others (family, spouse, society).  “Find something you love to do and you’ll never have to work a day in your life” – Harvey MacKay
  • Explore your own values — what you consider important.  Values are the engine of goals, so don’t put the cart before the horse!

Branding:  Define and Position Yourself!

  • A successful career must be as well-run as a business:  we’ll help you create your own personal brand, your positioning within your target market, so that your strengths, motivations, and values are reflected in your resume, career bio, cover letter, interview strategy, LinkedIn profile, elevator pitch, networking, and more.
  • Quantum Leaps.  Are you trying to change careers entirely?  Would you like a job that you think your resume won’t support?  We can show you how to make a quantum leap that is not predicted by your resume or background!

The Search Phase:  Job Search or Vetting of Business Ideas

  • Who Else Wants a New Career? Clients seeking coaching on jobs, resumes and cover letters, employment, and their careers come to Feroce with one or more of the early warning signs of career trouble, and we work with them all.  Do you know how to use social media to get the desirable jobs?  Did you know that 70% of jobs are found through networking (online and off), and that the figure for the desirable jobs is even higher?  We’ll show you how to work necessities like LinkedIn like a Jedi. Do you know how to get past companies’ automated resume-reading software?  We’ll show you how to do all these things so you have an edge on your competition.
  • Learn How You Too Can Start Your Own Business. Most of our career coaches, and all our small-business coaches, have real experience conceiving and starting up their own businesses. And they are highly sought-after entrepreneurial consultants in their own rights. So many of them are perfect for the person who wants to be his or her own boss, whether full-time or just part-time to start. We can help you get where you want to go.
  • Map Out the Retirement You Deserve. Boring retirements should be outlawed. How tragic, to work so hard and long only to let passion and excitement wither away, or to leave adventure and learning to others. Let our career or retirement coaches help you re-discover your long-buried passions and lead you to the excitement and fulfillment you’ve been longing for.

small business entrepreneur coach Cameron PowellA Note from the Head Career Coach

I’m Cameron Powell, founder of Feroce, Head Coach, and career coach.  I’ve successfully navigated several careers myself:  public speaker, lawyer, executive, entrepreneur, coach, and writer.  I’ve mastered the art of personal reinvention and I’ve maintained my personal integrity and work-life balance, managed my time well, and pursued an ethic of excellence and personal fulfillment. I spend my days aligned with what I love — in nature and creating — writing, skiing, coaching, building businesses, consulting, speaking, yoga, hiking . . . In a few short years, I went from being where you are today to managing to create exactly the life and career I want — many clients do it faster!  But I want to get you yours.

I have coached many clients over the years on how to start looking for the career that gives them meaning and passion. If you’re interested in working with me, just ask (in the free consultation form).  But now, let me tell you about the career coaches I’ve hand-picked for excellence, experience, and integrity. I’ve worked hard to eliminate your risk of picking a coach:  the coaches I proudly feature on Feroce are all highly credentialed, experienced, and top-notch; you can’t go wrong!

Or, if you’re not sure how you’d pick your own coach, go straight to the free consultation form below and I’ll personally select the best fit for you.


My Team of Career-Change Coaches

career life executive coach CJ LiuCJ Liu
Whole Career CoachFull Biography

Blog Posts

C.J. Liu is a career coach who has worked with individuals, groups, teams, and organizations.  As a former CFO and marketing and strategic consultant, she has over 20 years of business experience in a variety of industries and functional areas.  This extensive business background enables C.J. to quickly understand the breadth and depth of many career-related issues.  Before joining Feroce Coaching, C.J. served as an in-house executive/business coach at Microsoft.

C.J.’s goal is for each client to feel alive as they make career choices that allow them to reach their full potential, follow their personal dreams and ambitions, and feel an inner sense of meaning and purpose.  C.J. has an intuitive approach that is grounded in practicality, which means that she offers helpful tools, strategies and action plans, but also deep listening, cheerleading, and heartfelt support.

For professionals interested in career transitions, C.J. matches her approach to each person’s unique needs.  This can result in a week-by-week determination of what to cover, or a more formalized structure.  For those who enjoy structure, C.J. offers a three-phase process.  Phase I is about clarifying your interests, skills, and life goals outside of work, so that you can develop a clear vision of what you want in your next job and your life.  Phase II helps you take your vision and construct a game plan and strategies to determine potential areas of interest.  In Phase III, we focus your attention on one or two key areas and on a formal job search.  During this phase, C.J. will review your resume, provide interviewing tips, and address any roadblocks that arise.

Wendy Billie
Career CoachFull BiographyTestimonialsBlog posts

I’m Career Coach Wendy Billie.  As a former in-house coach at Pfizer Inc, now founder of multiple small businesses and “The Closer” interview preparation specialist, I have over 15 years experience in helping clients navigate their careers aligning to their values, talents, and vision; taking a holistic approach to career success and enjoyment. That’s why I was approached by Feroce’s Head Coach to share my talents as a career coach.  I have also been privileged to speak at Women’s Leadership Organizations across the country and to provide advice and career counseling to MBA students at Dartmouth’s Tuck School of Business & The University of Minnesota.

I work with clients on all of the following (and more):

  • Personal branding.  Before you begin to reinvent yourself, discover who you are as it relates to work and life.  I use my own powerful assessments as well as Feroce’s Strategic Life Planning Process, “The Creation of the Future Self.”
  • Identifying your values to enable you to make a sound career decision.  Is it really a career transition you desire or is life telling you something else?
  • Identifying your natural talents and how they relate to your career pursuits, success, and happiness.
  • Identifying the roadblocks you have been dealing with or feel you will encounter with career changes.
  • Challenging you, holding you accountable, and never losing sight of the ultimate goal.

I have a master’s degree in Human Resource and I share my secrets to help you succeed.  Along with my formal academic and corporate experience, I am a Reconnective Healing Practitioner and Certified Yoga Teacher.  My extensive mindfulness training and natural talents are put to use as I help you get unstuck and take realistic steps towards the Career of You.  I used coaching myself when I decided to leave a high-paying job as a traveling therapist and again when I left the corporate world to become an independent coach.

Coaching is powerful and if you are ready for the life changing benefits, I am eager to speak with you.

Request a free consultation

“As we step into our natural light, we not only shine, we radiate.” – Wendy Billie

spiritual life career coach Laura SvolosLaura Svolos Career CoachFull BiographyTestimonialsBlog Posts

A Soulful Yet Strategic Approach To Finding The Right Career

I’m Laura Svolos, a Certified Career Coach who specializes in helping people to find a more fulfilling career and to navigate the transition skillfully, methodically, and strategically. I also help individuals with their resumes, cover letters, and talking points for interviews. I believe that finding the right job is a process that begins by knowing oneself. So my coaching begins with a self assessment process in which I use a variety of assessment tools to help you gain clarity about your:

  • values (what’s most important to you at this stage of your life);
  • skills and strengths (those that you enjoy using); and
  • key criteria for an optimal work environment (yes, such a thing does exist!)

This self assessment process ensures you are laying the right foundation for finding a fulfilling job. It also pays off down the road during the interviewing stage because people who are comfortable with who they are and who know themselves well tend to do better in interview situations.

So you know yourself but can you stay true to your self?

Once we discover your ideal job, my career coaching helps you to navigate the transition and most importantly, stay true to your self. This is where it can get tricky because many of us might find the career that makes our soul sing but our egoic/logical mind stands in the way. It stands in the way by wearing all the usual guises of fear-based thinking. And because your ego knows you better than anyone, it knows the soundtrack that will most likely keep you stuck.This is where my coaching can help you to stay the course by gaining mastery over your little self (your egoic mind) so you can let your big self (your Spirit) guide you to the job that will make you want to jump out of bed in the morning. That said, I understand that following the path of your Spirit has to yield enough income to meet your financial goals. So my coaching is very grounded in reality. I’ll help you navigate the transition to your dream job skillfully, methodically, and strategically.

Selected Background

My coaching draws upon my communication skills (I hold a master’s degree in journalism from a top ranked journalism school); my spiritual training (I studied Eastern spiritual wisdom and was ordained a Swami of Kriya Yoga); and my strengths as a strategic, analytical, and intuitive thinker. I also draw upon 22 years of professional experience spanning industries such as politics, entertainment, journalism, and not-for-profit. I have managed communications, fundraising, and marketing departments; have successfully launched a consulting business in which I grew and eventually sold; and have broken into two notoriously nepotistic industries without any contacts.

On a personal note, I derive a lot of satisfaction from helping clients find a job that they are passionate about because this has been my path. At the age of 29, I left an unfulfilling job in the film business and took some time off to re-evaluate my life and my goals. I wanted to do something more meaningful with my skills. But I didn’t want to just jump into something that sounded interesting and find out later that it wasn’t the right fit. So I consulted with a career counselor (as there weren’t coaches back then). As a result, I started a new career in nonprofit. After three months in an entry-level position, I was promoted to the director of the department. I spent another 10 years in nonprofit and for six of those years, I owned a successful nonprofit consulting firm. I believe I was successful because this career was a bull’s eye match for me in terms of my values, strengths, and skills. So I am passionate about what I do as a career coach because I know from personal experience that it works.

Denver Colorado career coach Anne AngermanAnne AngermanCareer CoachFull Biography

I’m Anne Angerman, and through career coaching, I’ve coached hundreds of clients to help them to find new directions.  I specialize in and focus exclusively on career coaching.  I will help you:

  • Develop and put into action an individualized strategy to meet your life goals and aspirations
  • Take more action that improves your life
  • Understand yourself better and know yourself at a deeper level
  • Clarify where you are going in your life
  • Learn why you have been unsatisfied with present vocational situation
  • Looking at your personal vision
  • Set up goals and a plan for you to follow
  • Market yourself

What do I want to do when I grow up?

I hear this frequently from clients.  For some people, they know at 16 what they want to do; others search a whole life time to find career satisfaction and clarity.  Why is it hard for some?  Much goes back to our family background, expectations from others, the values and systems that influence us.

We have found from research that it is important to have a career “vision” and to look to certain factors to help us make a choice.  These factors are: Abilities, Skills, Interests, Personality, Values, Family of Origin, Vision and Goals, Career Cycle (or, Where am I in my life?)

What are Abilities, Anyway?

Abilities are our permanent set of talents and natural strengths. They stabilize in a person’s life at about age 14 and are virtually the same throughout the person’s working years. Abilities implicate the ways we learn, communicate, make decisions, and use our creative and mental talents.

The Illuminating Power of Assessments

Our research has shown us that utilizing assessments to understand you at a deeper level will be very helpful to our work. All assessments are taken online and will be discussed on the telephone. Our “golden” assessment, which has given much clarity to many people, is The Highlands Ability Battery. The Highlands, as it’s called, is a 3½-hour test, taken online, that reveals those innate abilities of a person that are formed by the age of 16.  It also reveals an optimal work situation, compatible work roles, artistic abilities, and learning styles.

Other assessments utilized are the Myers Briggs Type Indicator (MBTI) and the Strong Interest Inventory (SII).  The Myers Briggs reveals information about a person’s personality, temperament and compatible careers.  The Strong Interest Inventory is a short test revealing information about a person’s interests.  Participants receive a computerized report with different career suggestions and fields to explore.

Toronto Canada Life Career Coach Bradley FosterBradley Foster
Career CoachFull BiographyTestimonialsBlog Posts

I’m Bradley Foster, an experienced executive, career and transition coach known for my keen insights, clear perspective and intuitive interventions which have helped hundreds of my clients reach a deeper understanding of themselves, set their sights on their goals and move forward on a path that is truly theirs.

I have experience coaching mid-career executives of Fortune 500 companies, CEO’s and lawyers in leadership and communication skills that have helped them excel both personally and professionally. I bring a balanced perspective, creativity and judgment to my client. I strongly believe in producing actionable steps and practical outcomes for my clients that they can do something with. I am also experienced helping people re-enter the work force after a hiatus or helping students get a start in their work life.

I have adapted the Creative Problem Solving (CPS) model. Together we create a survey of your situation, I do fact finding, then I identify and clarify problems and with them, discover opportunities. Next is idea finding which is similar to brain storming. Solution finding is the convergence of all that comes before it, distilling everything you have explored down into realistic and do-able solutions. Action finding is the final step which become your action steps.

Integrative Approach:
I use an integrated approach to help you find your passion and purpose in life. In addition to coach training and real life experience as a consultant, entrepreneur and an executive, I am  trained in Neuro-Linguistic Programming (NLP), Gestalt psychotherapy and Cognitive Behavioural Therapy (CBT). If this sounds like alphabet soup to you, just know that these are merely tools that I may use. I tailor my approach to each client, sounding out your strengths to find a path that is true for you. It’s not only what you bring to the table that’s important but finding a career that suits your suite of unique strengths is the key to satisfaction and fulfillment. I do not have a cookie cutter approach to coaching.

career life coach Will WiebeWill Wiebe
Transitional Career CoachFull BiographyTestimonials

I’m Will Wiebe, and I coach individuals, groups, teams and organizations.  I am a certified career coach, a member of the International Coach Federation, and was the inaugural Lead Career Coach for VocationVacations (a company dedicated to enriching people’s lives by allowing them to test-drive the occupation of their dreams).  I’m also a successful speaker, professional facilitator, and team effectiveness trainer.

My Approach:

My creative approach to professional career transition coaching develops a powerful alliance between individuals, groups, teams and organizations.  This life-giving alliance empowers you to explore and discover your rich interior self.  My approach will guide you to produce extraordinary results in your life, career, business, or organization.

Through this coaching process, you will deepen your learning, improve your performance, and enhance the quality of your life.  I’ve been guiding individuals, businesses, and organizations to clarity, alignment, change and transformation for 25 years.

Powerful Questions – Remarkable Results:

What is inspiring you to live?
Who is designing your life?
What brings out the best in you?
What needs to change?
What are you waiting for?
What is your passion?
How do you feel?
Where might you find the answers?
How can you align with your values?
What can you do to move yourself forward?
What’s next?
Imagine if….

African American career life executive coach LaVonne DorseyLaVonne Dorsey
Pragmatic Life CoachFull BiographyTestimonials

LaVonne works with her clients to embrace change and jump start their careers.  LaVonne will help you to go from the present into the future with empowerment, focus, ease and enthusiasm.  You will learn how to enhance your communication skills, strengthen your leadership abilities, and create strategies for achieving your goals. Your focus will become clear; your path will become real. LaVonne’s background as Human Resources Program Manager, focusing on diversity and recruiting, has given her lots of experience and a deep understanding of the challenges that women, people with disabilities, and minorities may have in a corporate/professional environment as well as personally. LaVonne will work with you to develop the tools that will help you to be successful.

She works with clients to:

  • Assess their transferable skills
  • Identify – clarify career goals, personal goals and aspirations.
  • After gaining clarity on where you want to go, create a clear map and career strategy for how to get there.
  • Develop a job search strategy
  • Optimize their resumes, CVs, and Bios
  • Develop and maintain effective coaching plans with the client participant.
  • Do corporate-savvy and networking
  • Integrate and evaluate interpretations that help the client to gain awareness and to achieve agreed-upon results.
  • Create individual development plans based on the job requirements and competencies at the next level.
  • Develop strategies for on-boarding into their new company
  • Create opportunities for ongoing learning, in work/life situations.
  • Community and Team Building
  • Understand how to use your time and resources to your greatest advantage


Can’t choose? We know the feeling. We’ve learned how our life coaches work inside and out so we can make the best matches possible. Just tell us about your goals in detail when you ask for a . . .


The best, top executive career coaches have served clients in Los Angeles, San Francisco, Silicon Valley and the Bay Area, Miami, Chicago, Detroit, Minneapolis, St. Louis, New York City, Charlotte, Philadelphia, Dallas, Houston, San Antonio, Madison, Milwaukee, NYC, Washington D.C., San Diego, Denver, Jacksonville, Atlanta, Honolulu, Baltimore, Boston, Kansas City, Omaha, Las Vegas, Newark, Cincinnati, Cleveland, Columbus, Dayton, Portland, Pittsburgh, Nashville, Fort Worth, Salt Lake City, Seattle, San Jose, Phoenix, Tucson, Tampa, Olympia, Spokane, Tacoma, Palo Alto, Pasadena, Sacramento, Santa Monica, Greenwich, Hartford, New Haven, Albuquerque, Austin, Birmingham, Huntsville, Montgomery, Eugene, Salem, and many more!


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