Feroce’s Top Picks of Timeless Books (and DVDs)

See our Bookstore for the best books in business, self-improvement, relationships, career-change, and more!  To get access to even more, and more highly concentrated information, become a client!

Other Coaching Sites

For lawyer career coacheswriting coaches, and speech coaches, try our sister site, Hot Blue Coaching.  Looking for a law partner recruiting firm? The Lateral Lawyer Group specializes in the unique needs of law firm partners.

Visit our Coaching Blog to see what our coaches are saying (and get to know your preferred coach better).  Current hot topics include:  career change, leadership, parenting, applied metaphysics and spirituality, and weight loss.  The Coaching Blog is a good place to see the thought and writings of our coaches.  Join a conversation!

Personality Assessments

Assessments are in no way final authorities.  That would be you.  They are not objective truth.  In the area of what tests measure, the truth lies in you.  Filter any test results through your own reason and feeling, see what feels right and accurate, engage the information, and grow.  But to thine own self be true.

Authentic Happiness.  Are you happy?  This is what it’s all about, after all.  Free assessments.

Goldberg Depression Questionnaire. The vast majority of depression is undiagnosed. If you are unhappy or seriously unable to motivate yourself, it may be a good idea to try this test, among others.

Adult ADD Test.  Sure, everyone has ADD these days.  It’s probably over-diagnosed.  Or perhaps it’s just a condition that describes the human condition, which is why virtually everyone can locate their behaviors somewhere on the ADD spectrum.  But it’s a matter of degree, and if you have real problems with focus, concentration, and follow-through, you and your coach could both better help you if you are fully informed about your challenges.

An Enneagram Test. “The fundamental premise of the Enneagram is that each of us has one dominant (not exclusive) energy that drives us in everything we do.” The Enneagram measures our inner geography by primarily examining our inner motivations and secondarily our behavior. The Enneagram measures the thoughts we think all day, and attempts to calibrate the energy levels we have for different aspects of our lives.

Human Metrics Jung Typology Test.  This test promises to provide “your type formula according to Carl Jung and Isabel Myers-Briggs typology along with the strengths of the preferences, a description of your personality type, and a list of occupations and educational institutions where you can get relevant degree or training, most suitable for your personality type – Jung Career Indicator™”.

Kiersey Temperament Sorter – For those who don’t mind tests that force you to choose between two vague and ambiguous options, this one can be interesting.

MindMap of DISC Styles – understanding the 4 behavioral styles of the DISC.

Myers Briggs – The old, and usually misunderstood, favorite. Please know that the results of this test only measure tendencies; they do not, as people seeking certainty insist on wanting them to, capture unalterable maps of our souls. They are also subject to change over time and, finally, they measure who we think we are now, which is a critical flaw if you are taking the test because you don’t yet know who you are in the first place. That is, Myers Briggs could do a bang-up job of reporting back to you the false self that you project.  Where would that get you?  That said, it can still be a useful tool.


LinkedIn.  The world’s largest professional network.  If you’re serious about finding a career, getting a job, developing business, and a hundred other things, you really do want to use and, over time, master this powerful tool.  Most uses are free.

Plaxo.  The second-largest professional network in the world.

Xing. The network for European professionals. A website for groups sharing interests, from business networking or planning to language practice, eating out, and hiking.  Free to join — or pay a nominal fee to start and lead your own group!  Be sure to find your city and then browse for topics of interest.

Biznik.  Networking, groups of mutual interest to join, and informational articles.  A global network of professionals who find value in networking both virtually and face-to-face

Business Network International. BNI is a business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals. It works best for professionals seeking local clients.  Visit their international website to search for a chapter near you.

Certified Networker Program.  CNP is a customized curriculum designed with tips, tools and techniques to help you become a more effective and productive networker, and generate more qualified business referrals.

Speaking Circles.  A great way to learn to speak — with authenticity.  Highly recommended courses, if not as widespread in its availability as Toastmasters.

Toastmasters International.  “Making Effective Communication a Worldwide Reality.” Toastmasters is the best way to improve your communication skills. Lose your fears of public speaking and learn skills that will help you be more successful in whatever path you’ve chosen in life.

List of Job Titles

The U.S. Bureau of Labor Statistics has a list of many job titles.  For some people, it can be useful to go through the titles and click on the interesting ones for more information.

Saving Time

Many clients find that they’re challenged in reaching their goals because they spend too much time in wasteful activities — chief among them, indiscriminate surfing of the Internet.

If you want to see how you spend your time, and even get warnings (or get timed-out!) when you exceed your prescribed limits, try these:


SelfControl (for Mac)

Your Web Presence

Superior, Cost-Effective Web Design by David Bailey and DBDA Studio.  David designed this site in a very short time.  He’s honest, fast, and has unbelievably reasonable rates for his level of skill and efficiency.

Web Hosting by BlueHost.

Independence and total website and blog content management — with hundreds of thousands of dollars of free programming in the form of applications called “plug-ins” from WordPress.  Using WordPress’ web-based service, Coach Cameron teaches clients to become totally self-reliant masters of their own web presence and marketing, with far greater flexibility, reduced cycle time, and lower cost.

Professional Stock Photography.  Spiderpic is a meta-search engine that crawls several other stock photography sites to bring you a wide variety of images for your website and other marketing materials.  One distinction between amateur websites and professional-looking sites is often simply professional photography.

Google Adwords.  If you didn’t find us through natural search, you may have found us through this pay-per-click giant.  Considering the Bing AdCenter or Yahoo Search Marketing?  Let’s talk about it first.

Facebook Business Page.  Most businesses can ‘t afford to ignore the half a billion members of the largest network in the world.  Watch a video on why you should use a Business Page rather than a personal page for your business.

Twitter.  You could use Twitter for your business (but let’s talk about why, exactly) or for personal expression.

Autoresponders.  There are a lot of these powerful tools.  They can replace a newsletter (which is usually defined as one-time blasts of news) or serve the classic autoresponder functions of delivering “assets” (like ebooks or other resources) and taking all subscribers through the same series of pre-written emails, regardless of the date they subscribe.  WordPress has (of course) a free autoresponder plug-in, with limited functionality that may nevertheless suffice for many purposes.  Giants include Aweber and

Email Marketing Services.  A user-friendly way to keep in touch with your clients or customers via newsletter.  And it’s all about constant contact, isn’t it?  That’s how your customers stay sticky, and how you get referrals.  Email is viral too, so when a customer gets a newsletter in one of many slick-looking templates, they can easily forward it to a friend or two . . .  See MailChimpiContactConstant Contact. If you’re looking for a simpler option at no or low cost, we can recommend a WordPress plug-in.

Google Toolbar.  Allows you to measure the Google Page Rank of your site and your competitors, view the site linking to you (according to Google), and view similar sites. Also allows you to automatically fill out forms, including secure completion of credit card information.

Alexa Toolbar.  Allows you to see how your site traffic compares to others’ and to view similar sites — a great tool for research.

WordTracker.  A decent way to find keywords typed in by users of search engines.  Try the free trial and, particularly with some coaching from Cameron, skip the longer memberships.  There are better ways to collect the right keywords.

Free Conference Calls.  Why pay to have conversations with multiple parties at once?  Try Free Conference or FreeConferenceCall.

Online Postal Mail.  On the Internet, no one will know if you’re actually a dog.  But what if you have to give out an address?  Or receive and have checks instantly deposited without your acting like an accountant and schlepping paper to the bank?  What if you travel a lot or have employees in disparate locations.  In any of those cases, try the online postal service of Earth Class Mail — in full disclosure, my last start-up company.


Inexpensive Business Cards


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