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Feroce business
coaching is coaching designed for owners and key
members of small businesses,
home-based businesses, and start-up companies.
Our business coaches have
collectively started up almost two dozen companies among them, with and
without venture capital, run busine sses
at the CEO level, and even successfully sold businesses
they've created.
Idea Generation. Let’s work at the
intersection of what you’ve done, what you know, what
you’re good at, what interests you – and what’s in
demand. I’ll even show you how to use search engine
keyword research (more below) to locate good ideas with
less competition – what we call an “undefended
beachhead,” the best kind to attack.
Writing Your Business Plan. Everyone should have
a business plan, even those who never plan to raise
money. If you’re going to invest your own time and
money, your ideas should be no less rigorous and
well-thought-out than if you were asking for venture
capital. A business plan is a living document of your
understanding of your business and your customers – it
is also a manual for others, and the best way to spot
potentially costly, time-consuming flaws before they
consume your time and your business. And of course it’s
the only workable way to get all-important feedback.
What’s Your Market? I will help you to define your
market in a way most meaningful to your potential
clients or customers. What are you really selling? Why
should people want to buy? Are you trying to do too much
– or thinking too small?
What’s the Pain Being Solved? Is your product or
service, as currently proposed, solving a real pain? If
not, you may need to reconsider your desire to sell it,
no matter how nice to have.
Keyword Research: knowing what hundreds of
millions of people ask from search engines every month
is market research as well as the root of branding,
domain names, and all of the critical, high-ROI search
engine optimization and pay-per-click advertising. I’ll
show you how to do it.
Your Brand. Only after you’ve understood the
above in great depth are you usually ready to define
your brand. Is it about you? A benefit of the product? A
way of differentiating yourself from the competition? In
any case, brand is critical. It is also the root of your
domain name, your company name, trademarks, tagline, and
web or print copy.
Your Online Presence.
Website, Blog, Design, Programming. I liberate my
clients and make them self-reliant, in control,
independent, and less likely to over-spend. I’ve created
a one-stop shop for them. I tell them which open-source
(or free) platforms to use for their website and blog,
which free applications, worth tens or even hundreds of
thousands of dollars, to install, and where to find a
fast, inexpensive web designer (whether through an open
bid process or through a designer I’ve worked for years
and whose work I recommend).
Search engines love fresh content. Customers love
community and engagement. I show you how to offer them
all of that without hiring expensive webmasters to
create every new page or revise old ones. I put you in
charge, so that you’re faster to make critical
adjustments and can save a lot of money.
Social Media. Is MySpace worth your time? Is
Facebook? Twitter? I’ll help you to decide – and show
you how to use these tools, and what all-too-common
mistakes to avoid.
Copywriting. Once you settle on your Value
Proposition, learn to convey it powerfully through
critical advanced-copywriting techniques.
Real-Time Instruction. I offer you a great
combination – someone who is not too technical (I was a
lawyer and business development guy, after all) and
therefore can explain in real-person terms how to do
what you need to do with the right Internet tools. And
if it’s easier to show you, just invite me onto your
computer screen with
LogMeIn.
What
is coaching? It's no simple task to explain succinctly
why coaching works. But imagine this: you're a CEO. You've got goals and the need to reach them, and you
have a chief of staff following you around all day with
a clipboard. Do you get things done? Yes, you do. Now
picture a chief of staff who knows psychology, best
business practices and organization, and motivational
behavior. This is what we do for you, by means of phone,
email, and instant messenger contact with you throughout
every week, noting your intentions and plans and making
sure you get things done on your own deadlines. We are strategists;
We are accountability. And you get things
done.
Who hires Business Coaches?
In
the following list of typical businessmen and
businesswomen among our clients, and reasons cited by
those clients, we build on a description of the typical
client offered by the International Coach
Federation:
 Human Resources
departments interested in hiring external coaches for a
variety of management goals, but who need more than just
a single executive's coach
CEO's,
executives, managers and other professionals who would
like a performance coach for themselves, including women
who feel they aren't being adequately mentored
internally
Individual
entrepreneurs, existing start-up companies, or small
businesses attempting to build a business from the
ground up
Business
plans
Venture capital fund-raising
Marketing
strategies
Exit strategies
Professionals in
private practice
Executives thinking of leaving
companies and launching businesses
Search engine
optimization -- by far the least expensive, most
cost-effective form of online marketing,
period.
Social Media -- whether and how to use it an d when
to know it's a waste of time for your business
Online affiliate
marketing programs.
Corporations seeking
to launch an internal coaching initiative
Businesses who
want to train their own managers in coaching
skills
Companies that
want to work to prevent, reduce, or cure burnout and
improve retention
Companies or
executives who wish to improve
executives' leadership
skills and yet lack internal
leadership mentors with the
expertise, time, or inclination to help do so
Small businesses
wanting the support of a coach in:
Strategic
planning
Leadership
Coaching
Process re-engineering
Speech
coaching and effective, persuasive
presentations
Creating a compelling vision
Writing coaching for
effective, clear, and productivity-enhancing
communications
Team-building, including launching
and developing teams
360-degree reviews of
managers and employees
Developing
Internet
strategies
Led by our founder,
Cameron Powell, our team can find the best match of
prior experience and coaching skills for your business
goals.
Contact us about
a business coach now. Or look into
an executive coach,
a leadership
coach, or
internet business
coaching.
Career Coaching
Our Business Coaches
Small Business Coaching
Internet Business Coach
Feroce Internet Business Coaches
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