Our Ferocious Leadership Coaches

Coaching and Leadership Training Programs for Executive Management

Successful businesses and organizations must have excellent leaders to remain vibrant and competitive just as outstanding leaders must keep growing to be effective and to facilitate change.  That’s why top companies and their leaders look to Feroce for excellence in leadership coaching and leadership training workshops and seminars. Our experienced business coaches are well positioned to nurture the development and growth of leadership skills.  These skills include:

career coaching understanding the language of responsibility
career coaching identifying and describing your leadership strengths, as well as your blocks to satisfaction and productivity
career coaching facilitating change of yourself or your organization
career coaching sharpening your intervention and collaboration skills
career coaching paying continuous attention to context while making observations
career coaching developing use of your self as an instrument of change
career coaching enhancing your ability to differentiate and balance intimate and strategic behaviors in systems of any size
career coaching mentoring and being a role model within your organization

“A leader is most effective when people barely know he exists.  When his work is done, his aim fulfilled, his troops will feel they did it themselves.”
~ Lao-tzu, founder of Taoism

Feroce coaching is geared to individual needs, groups, or team leaders which would benefit management and high-potential employees.  Our leadership training seminars are designed for groups and teams in small businesses and corporations.  We are available to customize the delivery of programs and coaching to help leaders enhance and develop their skills and knowledge.  Contact us for a free consultation for more information about bringing our seminars, conferences, or programs to you and your company.

Our leadership coaches have been involved in the start up and development of numerous companies (with and without venture capital, led businesses at the CEO level, and executed the sale of businesses.  We bring as well the softer skills — and the means to coach you or your team in how to use them for greater effectiveness at work (and home!).

Head Coach Cameron Powell and his ferocious leadership coaches at Feroce are skilled workshop and seminar facilitators with experience designing focused programs for corporations and non-profits.

Our Leadership Coaches

Leadership Coach Cameron Powell

Head Coach Cameron Powell

I have studied and practiced the art and science of effective leadership since the mid-1980s.  Since then, I have held many leadership roles in law and business, and have studied and written extensively on topics of emotional intelligence in leadership.  And since 1998, I have also conducted leadership training and team-building seminars, including at the Corporate Leadership Council, a division of the Corporate Executive Board consultancy, in Washington, D.C.  In the United States, Canada, South America, New Zealand, and Australia, I coached executives in over 120 corporations on leadership best practices.  They include:

career coaching Leadership development
career coaching Leadership succession planning
career coaching Onboarding of new leaders
career coaching Employee retention
career coaching Strategic planning alignment

career coaching Team-building and morale

CJ Liu– Leadership Coach

is a leadership coach who has worked with individuals, groups, teams, and organizations.  CJ is a former CFO and strategic consultant who brings the know-how of more than 20 years of business, finance, and product development experience to her coaching clients.  CJ has worked at some of the leading Fortune 500 companies, including Microsoft, General Electric, and Clorox.  Before joining FeroceLeadership  Coach CJ Liu Coaching, CJ served as an in-house executive/business coach at Microsoft and she continues to work with teams and individuals there today.  CJ is a rarity in the world of business/career coaching – she is one of few certified professional coaches with an MBA from a top-ranked program.

CJ has coached executive directors at non-profits, business owners, and entrepreneurs on the issues that can create…or undermine… success: effective leadership and communications, conflict resolution, how to develop strong working relationships, and the hows and whys of emotional intelligence.  CJ’s strong business background and diverse experience in product development, strategic planning, marketing, finance, and business development provides her coaching clients with a nice balance of Business IQ and Emotional Intelligence (EQ).

CJ is pragmatic and realistic, and she brings an intense laser-like focus to issues of importance to her clients, which allows them to make quicker progress.  At the same time, she is perceptive, intuitive, optimistic, and light hearted, which is especially important in supporting her clients who are facing challenging business issues.  CJ is based in Seattle and coaches individuals and organizations throughout North America.

Leadership Coach Bradley Foster

I have been dedicated toLeadership Coach Bradley Foster leadership studies since I was in graduate school. Since then I have held many leadership positions in business and society and been fortunate to have the opportunity to learn from, observe and advise respected leaders. My unique background combines consulting, communications, therapy and coach training and mentoring. I have over 20 years of work experience consulting in a business environment and running successful companies. My formal instruction includes three years of leadership training at the graduate level. I have written extensively on coaching, authentic leadership and emotional intelligence and led seminars that have helped reshape the direction of corporations.

I am a highly skilled and intuitive leadership coach who combines my unique background with Feroce’s best practices in coaching. I believe every one of my clients are creative, resourceful and able. My goal is to help clients identify and work toward their goals instead of being caught in the daily grind or working toward other people’s goals. I am here to help you get more of what you want in life:

career coaching Work/life balance
career coaching Enhanced Communication Skills
career coaching Confident, in-the-moment decision-making
career coaching Improved Leadership Skills
career coaching Genuineness
career coaching Renewed Interpersonal Skills.

Working with me, you will drive your own agenda, get valuable feedback and perspective and learn new ways to bring creativity into all aspects of your life. I’m available on a limited basis to coach individuals and work with organizations throughout North America and the UK. Read my career bio. My rate is $200 per session.

Leadership Coach Christina Winsey, D.C., L.M.T. (“Dr. Chris”)

Christina practiced alternative medicine forLeadership Coach Dr. Christina Winsey-Rudd 18 years before becoming a business coach and speaker.  She has pursued extensive post-graduate education in related disciplines, including Occupational Health and Safety for Chiropractic and Industry.  She is also a graduate of the “Take Action Training” and is taking additional training in the Thomas Leonard Method: Coachville Schools of Coaching.  She is a Certified Prosperity Guide and has completed her Emotional Freedom Technique Certificate of Completion (EFT-CC).  She is proficient in career assessment tools such as DISC.

Dr. Chris is based in Sarasota, Florida, and coaches individuals and organizations throughout North America.


Leadership Coach Morris Mann


career coaching Communication – listening intently and conveying a clear messageLeadership Coach Morris Mann
career coaching Empathy – to seek understanding and rapport even under pressure
career coaching Impacting others – recognizing each person’s individual skills while building consensus .
career coaching Vision – painting a picture of the future in practical terms.


I love challenging them to be the best they can be. I coached my former h.s. basketball team to four straight championships. I have been a V.P. in a 3rd generation family clothing business, a managing partner in a food service business and a single entrepreneur in a cosmetic distribution business.

I have developed and run leadership training programs through a collaboration with a Harvard professor.

Leadership Training Concepts I use in Executive Coaching:

career coaching Learn to Fail or Fail to Learn
career coaching Exit your Comfort Zone
career coaching Permission to be Human
career coaching Vision & Practical Optimism
career coaching Authentic Leadership
career coaching Core Values and Choosing between Right and Right
career coaching Reflection – Action – Reflection
career coaching Appreciative inquiry
career coaching Focus on what works

Discover your strengths, develop motivational skills and take charge by asking for a free telephone consultation to get started.

Leadership Coach LaVonne Dorsey

LaVonne will work with leaders to identify what is getting in the way of being the leader that moves their team, family, or organization to the level they desire.  LaVonne will guide the individual leader through a development process that builds a leader’s capability to achieve short- and long-term organizational goals.  Leaders will develop their leadership capabilities and new ways of thinking and acting that generalize to other situations and roles.
LaVonne’s background as Human Resources Program Manager, focusing on diversity and recruiting has given her lots of experience and a deep understanding of the challenges that women, people with disabilities and minorities may have in a corporate/professional environment as well as personally. LaVonne will work with you to develop the tools that will help you to be successful:

career coaching Goal setting

career coaching Strategy Definition and execution
career coaching Learning how to learn by developing skills and habits of self-reflection that ensure that learning will continue after coaching ends
career coaching FIRO B Assessment
career coaching Tactical problem solving
career coaching Community and team building
career coaching Interpret feedback
career coaching Create open conversation and dialogue
career coaching Detailed help with complex decision making and problem solving

Authentic Leadership

Are you merely a boss or are you a leader?  At Feroce, we specialize in developing the art, practice and methodologies of Authentic Leadership.  Bosses make decisions and give orders  — which is often an ineffective, stressful, and costly way to manage (causing increased, massive turnover costs, illness, and low employee productivity). You are an authentic leader when you are genuine, know who you are, listen authentically, express authentically, appreciate authentically and serves with authenticity.

As an authentic leader you are an effective leader. Leadership is founded on character and intent but before this is possible you must know yourself more thoroughly than anyone else does. For you to become more effective with others, you first must become more effective with yourself. Before you focus on finding the right partner, seek to be the right partner. You must commit to being genuine, to be authentic, to be unafraid to know yourself and let others see you that way..

Character + Mindfulness = Habits of Leadership. Feroce coaches help you to develop the habits of mindfulness and awareness that make you more authentic and fearless, less reactionary and insecure. We help you break old habits and patterns that do not work for you any more.

We help you identify your strong character traits, attitudes, and intent that supports excellence in leadership. We also help you identify where your leadership skills are not as clear.  By becoming aware of your strengths and weaknesses you build an appreciation of your unique characteristics as a leader.  By knowing yourself, you capitalize on your strengths and see your vulnerabilities as of potential areas strength and growth.

Feroce executive, business, and leadership coaches emphasize these principles:

Know Thyself:

You cannot be an effective leader until your know yourself.  Imagine the leader you could become if you could erase self doubts, insecurities and self-defeating behavior. Your example will encourage your colleagues to have the courage to emulate you.  For some people, the place to begin may be with coaching toward trusting your intuition.

Our goal is for you to convey feedback to others (colleagues, customers, employees) sensitively and in good faith, with generosity and empathy, and listening sincerely to the feedback offered by others.  For you to trust your own personal and business judgment, knowledge, and resources and have the self-confidence to allow others to do the same.  And to accept your own and others’ innate creativity and what flows from it.

Listen authentically:

Do you know the feeling that no one is listening to you?  Make sure your colleagues feel heard by you, and safe in expressing themselves.  Listening to someone authentically is the greatest gift you can give someone and you will learn so much.

Express Authentically:

Conveying feedback directly to others (colleagues, customers, and employees) sensitively and honestly, with generosity and empathy, will earn you their admiration and respect.  Learn how to express your reactions and motivations openly and honestly and how to create a safe environment for others to do the same.

Recognize Authentically:

Sometimes all it takes to motivate staff and management is to simply acknowledge their efforts.  Leaders make a point of recognizing and appreciating the contributions of their employees.  They will feel supported knowing exactly how you see them.

Serve Authentically:

All four principles lead up to this one. As leaders we accept that we are here to serve others. Our gift to others is to use our talents for the greater good. Leadership is a lifelong process that not only enhances the bottom line, it transforms our life.

Feroce coaches are highly trained and skilled in these leadership principles and will make the difference in your leadership.

Start your journey to authentic leadership with a free consultation.

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