Why Career Coaches Beat Career Counselors

Ferocious Career Coaches

Learn why trained, veteran career coaches, with real-world experience and all the skills and whole-person outlook of professional coaches, just get better results

->>Why Get Career Counseling from Trained Career Coaches?

Feroce’s career counselors can help you find career direction and be happier and more successful in your career of choice. Better yet, our career counselors are all trained professional coaches, which means that all the critical benefits of life coaching come FREE.  You’re not just a careerist, you’re a whole person.  Career coaching has supplanted career counseling precisely because coaches work with you as a whole person, and we integrate all of your goals and talents into your life and career.

We won’t just run you through a gob of personality assessments, but will take the time to get to know the whole, real you — your dreams and aspirations (especially outside of career), your values and priorities, your fears both rational and otherwise.  And unlike traditional career counselors, our career coaches are available not just during sessions, but during the entire coaching engagement, by email and even emergency calls — as your mentors, allies, and confidants. They’re skilled at motivation, and at working with and through your fears. Ask a traditional career counselor if she’ll provide all that!

Real experience, real careers.  As if that’s not enough, Feroce’s career coaches come with loads of real career and business experience.  Our career coaches have been business executives, lawyers in top law firms, consultants, entrepreneurs, doctors and nurses, and much more.  They’ve been where you are and where you’re going, in the trenches. When you hire Feroce Coaching, you haven’t just bought top-drawer career counseling. You’ll also get the cutting-edge of the consulting and counseling professions, life and career coaching, at no extra cost.  (See why life coaching is critical to finding the right career).

Clients love our unbeatable selection of hand-picked career coaches, and the fact that I’ve already vetted them for you per my own standards:  they’re highly trained, they’re experienced as both counselors and professional coaches, and, last but not least, they’ve had real, successful careers outside of coaching.  As one of our clients put it when she first wrote us:

I have contacted other career/life coaches and found them very wanting — they are either people who have never really been thru “tough times” or can understand my situation; come up with completely unrealistic suggestions that will not play out in the REAL workplace of today; or are people who have gotten severance package deals when they were laid off a couple of years ago and have decided to have the ‘luxury’ of coaching people – but again have no real practical experience to give me.

Who can guarantee you this experience? I can. That’s why I started Feroce Coaching:  to provide serious career-change candidates with the best counsel possible.  I’ve spent the last six years scouring the field for career advisers you can bank on.

The career coach isn’t just for corporate executives, athletes, and celebrities anymore. Because of coaching, thousands of real people now love their careers as they never thought they could.

Career Coaching: Career Counseling Plus Life Coaching — FREE!

Want a new boss? Through the exploration and priorities-clarification of counseling and state-of-the-art career assessment tools, we’ll help you identify — and then actually begin to work toward — your ideal career environment.  We’ve also go the depth of talent to help you identify and start your own business.

Discovery:  Who Are You, Really?

  • We’ll help you to discover your strengths — and we don’t just mean what you’re good at. There’s a new definition of strength that answers the question why so many people do what they do well and still hate it.  A real strength is defined by what you do well and enjoy.  We’ll show you!
  • You’ll discover what really motivates youquite apart from the seemingly inescapable influence of others (family, spouse, society)
  • Explore your own values — what you consider important.  Values are the engine of goals, so don’t put the cart before the horse!

Branding:  Define and Position Yourself!

  • A successful career must be as well-run as a business:  we’ll help you create your own personal brand, your positioning within your target market, so that your strengths, motivations, and values are reflected in your
    • resume
    • career bio
    • cover letter
    • interview strategy
    • LinkedIn profile
    • elevator pitch
    • networking, and more.
  • Quantum Leaps.  Are you trying to change careers entirely?  Would you like a job that you think your resume won’t support?  We can show you how to make a quantum leap that is not predicted by your resume or background!

The Search Phase:  Job Search or Vetting of Business Ideas

  • Who Else Wants a New Career? Clients seeking coaching on jobs, resumes and cover letters, employment, and their careers come to Feroce with one or more of the early warning signs of career trouble, and we work with them all.  Do you know how to use social media to get the desirable jobs?  Did you know that 70% of jobs are found through networking (online and off), and that the figure for the desirable jobs is even higher?  Do you know how to get past companies’ automated resume-reading software?  We’ll show you how to do all these things so you have an edge on your competition.
  • Learn How You Too Can Start Your Own Business. Most of our career coaches, and all our career/business coaches, have real experience conceiving and starting up their own businesses. And they are highly sought-after entrepreneurial consultants in their own rights. So many of them are perfect for the person who wants to be his or her own boss, whether full-time or just part-time to start. We can help you get where you want to go.

All that, plus life coaching! (Read how life coaching is critical to finding the right career — and advancing in it). Don’t just take my word for it — ask for a free consultation now, and talk to one of our experienced career coaches about the difference.

executive career coachFounder and Team

I’m Cameron Powell, founder of Feroce and Head Career Coach.  I’ve successfully navigated several careers myself:  public speaker, attorney, executive, entrepreneur, published (and unpublished) writer, and more.  I have mastered the art of personal reinvention, but, more importantly, I have maintained my personal integrity and work-life balance, managed my time well, and pursued an ethic of excellence and personal fulfillment.  I’ve created exactly the life and career I want — and now I want to get you yours.

I’ve counseled many clients over the years on how to start looking for the career that gives them meaning and passion. I work with clients to do all of the things I mention above.  If you’re interested in working with me, just say so in the free consultation form.  (You can read my bios beginning here).  But now, let me tell you about the top career counselors and coaches I’ve spent the last six years finding. I’ve worked hard to eliminate your risk of picking a coach:  the counselor-coaches I proudly feature on Feroce are all top-notch, the best; you can’t go wrong!

Whole Life and Career Coach CJ Liu
Career Coach Wendy Billie
Career Coach Laura Svolos
Career Coach Anne Angerman
Career Coach Bradley Foster
Transitional Career Coach Will Wiebe
Career Coach LaVonne Dorsey

Our Career Coaches

career life executive coach CJ LiuCJ Liu
Whole-Life Career CoachFull Biography

Blog Posts

C.J. Liu is a career coach who has worked with individuals, groups, teams, and organizations.  As a former CFO and marketing and strategic consultant, she has over 20 years of business experience in a variety of industries and functional areas.  This extensive business background enables C.J. to quickly understand the breadth and depth of many career-related issues.  Before joining Feroce Coaching, C.J. served as an in-house executive/business coach at Microsoft.

C.J.’s goal is for each client to feel alive as they make career choices that allow them to reach their full potential, follow their personal dreams and ambitions, and feel an inner sense of meaning and purpose.  C.J. has an intuitive approach that is grounded in practicality, which means that she offers helpful tools, strategies and action plans, but also deep listening, cheerleading, and heartfelt support.

For professionals interested in career transitions, C.J. matches her approach to each person’s unique needs.  This can result in a week-by-week determination of what to cover, or a more formalized structure.  For those who enjoy structure, C.J. offers a three-phase process.  Phase I is about clarifying your interests, skills, and life goals outside of work, so that you can develop a clear vision of what you want in your next job and your life.  Phase II helps you take your vision and construct a game plan and strategies to determine potential areas of interest.  In Phase III, we focus your attention on one or two key areas and on a formal job search.  During this phase, C.J. will review your resume, provide interviewing tips, and address any roadblocks that arise.

Life and Career Coach Wendy BillieWendy Billie
Career CoachFull Biography


I’m Career Coach Wendy Billie  As an in-house coach with a major, Fortune 50 company, I have a great deal of experience in outplacement — helping clients to figure out their next career move — as well as in helping clients get to the next level in their current careers.  That’s why I was approached by Feroce’s Head Coach to share my skill set as a career coach.  I have also provided advice and career counseling to MBA and undergraduate students at the University of Minnesota.

I work with clients on all of the following:

  • Career tests and assessments:  Before you begin to reinvent yourself, discover who you are as it relates to work and life.  I use my own powerful assessments as well as Feroce’s Strategic Life Planning Process, “The Creation of the Future Self.”
  • Identifying your values to enable you to make a sound career decision.  Is it really a career transition you desire or is life telling you something else?
  • Identifying the roadblocks you will encounter with your career transition.  Hot off the press:  Change is not simple!
  • Challenging you, holding you accountable, and never losing sight of the ultimate goal.

I have a master’s degree in Human Resources, which provides me with a great background from which to give you with resume advice, negotiating skills, and interviewing advice.  I took steps to reinvent myself a few years ago because I was stuck in my career.  I left a high-paying job as a traveling occupational therapist, and I sought out a coach, read books, took career tests, and discovered who I was as my identity related to career.

I used my skills and life learning in my own reinvention process.  I am now in a career that fits me and pays even better than the one I worried about giving up.  Career coaching has been a true passion of mine and a way to continuously challenge others and reinvent myself in the process.  Why consider me as your career coach?

“It is never too late to be what you might have been.” – George Eliot

spiritual life career coach Laura SvolosLaura Svolos Career CoachFull Biography


Blog Posts

A Soulful Yet Strategic Approach To Finding The Right Career

I’m Laura Svolos, a Certified Professional Coach who specializes in helping people to find a more fulfilling career and to navigate the transition skillfully, methodically, and strategically. I also help individuals with their resumes, cover letters, and talking points for interviews. I believe that finding the right job is a process that begins by knowing oneself. So my coaching begins with a self assessment process in which I use a variety of assessment tools to help you gain clarity about your:

  • values (what’s most important to you at this stage of your life);
  • skills and strengths (those that you enjoy using); and
  • key criteria for an optimal work environment (yes, such a thing does exist!)

This self assessment process ensures you are laying the right foundation for finding a fulfilling job. It also pays off down the road during the interviewing stage because people who are comfortable with who they are and who know themselves well tend to do better in interview situations.

So you know yourself but can you stay true to your self?

Once we discover your ideal job, my career coaching helps you to navigate the transition and most importantly, stay true to your self. This is where it can get tricky because many of us might find the career that makes our soul sing but our egoic/logical mind stands in the way. It stands in the way by wearing all the usual guises of fear-based thinking. And because your ego knows you better than anyone, it knows the soundtrack that will most likely keep you stuck.

This is where my coaching can help you to stay the course by gaining mastery over your little self (your egoic mind) so you can let your big self (your Spirit) guide you to the job that will make you want to jump out of bed in the morning. That said, I understand that following the path of your Spirit has to yield enough income to meet your financial goals. So my coaching is very grounded in reality. I’ll help you navigate the transition to your dream job skillfully, methodically, and strategically.

Selected Background

My coaching draws upon my communication skills (I hold a master’s degree in journalism from a top ranked journalism school); my spiritual training (I studied Eastern spiritual wisdom and was ordained a Swami of Kriya Yoga); and my strengths as a strategic, analytical, and intuitive thinker. I also draw upon 22 years of professional experience spanning industries such as politics, entertainment, journalism, and not-for-profit. I have managed communications, fundraising, and marketing departments; have successfully launched a consulting business in which I grew and eventually sold; and have broken into two notoriously nepotistic industries without any contacts.

On a personal note, I derive a lot of satisfaction from helping clients find a job that they are passionate about because this has been my path. At the age of 29, I left an unfulfilling job in the film business and took some time off to re-evaluate my life and my goals. I wanted to do something more meaningful with my skills. But I didn’t want to just jump into something that sounded interesting and find out later that it wasn’t the right fit. So I consulted with a career counselor (as there weren’t coaches back then).

As a result, I started a new career in nonprofit. After three months in an entry-level position, I was promoted to the director of the department. I spent another 10 years in nonprofit and for six of those years, I owned a successful nonprofit consulting firm. I believe I was successful because this career was a bull’s eye match for me in terms of my values, strengths, and skills. So I am passionate about what I do as a career coach because I know from personal experience that it works.

Denver Colorado career coach Anne AngermanAnne AngermanCareer Coach

Full Biography

I’m Anne Angerman, and through career coaching, I’ve coached hundreds of clients to help them to find new directions.  I specialize in and focus exclusively on career coaching.  I will help you:

  • Develop and put into action an individualized strategy to meet your life goals and aspirations
  • Take more action that improves your life
  • Understand yourself better and know yourself at a deeper level
  • Clarify where you are going in your life
  • Learn why you have been unsatisfied with present vocational situation
  • Looking at your personal vision
  • Set up goals and a plan for you to follow
  • Market yourself

What do I want to do when I grow up?

I hear this frequently from clients.  For some people, they know at 16 what they want to do; others search a whole life time to find career satisfaction and clarity.  Why is it hard for some?  Much goes back to our family background, expectations from others, the values and systems that influence us.

We have found from research that it is important to have a career “vision” and to look to certain factors to help us make a choice.  These factors are: Abilities, Skills, Interests, Personality, Values, Family of Origin, Vision and Goals, Career Cycle (or, Where am I in my life?)

What are Abilities, Anyway?

Abilities are our permanent set of talents and natural strengths. They stabilize in a person’s life at about age 14 and are virtually the same throughout the person’s working years. Abilities implicate the ways we learn, communicate, make decisions, and use our creative and mental talents.

The Illuminating Power of Assessments

Our research has shown us that utilizing assessments to understand you at a deeper level will be very helpful to our work. All assessments are taken online and will be discussed on the telephone. Our “golden” assessment, which has given much clarity to many people, is The Highlands Ability Battery. The Highlands, as it’s called, is a 3½-hour test, taken online, that reveals those innate abilities of a person that are formed by the age of 16.  It also reveals an optimal work situation, compatible work roles, artistic abilities, and learning styles.

Other assessments utilized are the Myers Briggs Type Indicator (MBTI) and the Strong Interest Inventory (SII).  The Myers Briggs reveals information about a person’s personality, temperament and compatible careers.  The Strong Interest Inventory is a short test revealing information about a person’s interests.  Participants receive a computerized report with different career suggestions and fields to explore.

Toronto Canada Life Career Coach Bradley FosterBradley Foster
Turn Your Now Into Wow Career CoachFull Biography


Blog Posts

I’m Bradley Foster, an experienced executive, career and transition coach known for my keen insights, clear perspective and intuitive interventions which have helped hundreds of my clients reach a deeper understanding of themselves, set their sights on their goals and move forward on a path that is truly theirs.

I have experience coaching mid-career executives of Fortune 500 companies, CEO’s and lawyers in leadership and communication skills that have helped them excel both personally and professionally. I bring a balanced perspective, creativity and judgment to my client. I strongly believe in producing actionable steps and practical outcomes for my clients that they can do something with. I am also experienced helping people re-enter the work force after a hiatus or helping students get a start in their work life.

I have adapted the Creative Problem Solving (CPS) model. Together we create a survey of your situation, I do fact finding, then I identify and clarify problems and with them, discover opportunities. Next is idea finding which is similar to brain storming. Solution finding is the convergence of all that comes before it, distilling everything you have explored down into realistic and do-able solutions. Action finding is the final step which become your action steps.

Integrative Approach:
I use an integrated approach to help you find your passion and purpose in life. In addition to coach training and real life experience as a consultant, entrepreneur and an executive, I am  trained in Neuro-Linguistic Programming (NLP), Gestalt psychotherapy and Cognitive Behavioural Therapy (CBT). If this sounds like alphabet soup to you, just know that these are merely tools that I may use. I tailor my approach to each client, sounding out your strengths to find a path that is true for you. It’s not only what you bring to the table that’s important but finding a career that suits your suite of unique strengths is the key to satisfaction and fulfillment. I do not have a cookie-cutter approach to coaching.

career life coach Will WiebeWill Wiebe
Transitional Career CoachFull Biography


I’m Will Wiebe, and I coach individuals, groups, teams and organizations.  I am a certified career coach, a member of the International Coach Federation, and was the inaugural Lead Career Coach for VocationVacations (a company dedicated to enriching people’s lives by allowing them to test-drive the occupation of their dreams).  I’m also a successful speaker, professional facilitator, and team effectiveness trainer.

My Approach:

My creative approach to professional career transition coaching develops a powerful alliance between individuals, groups, teams and organizations.  This life-giving alliance empowers you to explore and discover your rich interior self.  My approach will guide you to produce extraordinary results in your life, career, business, or organization.

Through this coaching process, you will deepen your learning, improve your performance, and enhance the quality of your life.  I’ve been guiding individuals, businesses, and organizations to clarity, alignment, change and transformation for 25 years.

Powerful Questions – Remarkable Results:

What is inspiring you to live?
Who is designing your life?
What brings out the best in you?
What needs to change?
What are you waiting for?
What is your passion?
How do you feel?
Where might you find the answers?
How can you align with your values?
What can you do to move yourself forward?
What’s next?
Imagine if….

African American career life executive coach LaVonne DorseyLaVonne Dorsey
Pragmatic Career CoachFull Biography


LaVonne works with her clients to embrace change and jump start their careers.  LaVonne will help you to go from the present into the future with empowerment, focus, ease and enthusiasm.  You will learn how to enhance your communication skills, strengthen your leadership abilities, and create strategies for achieving your goals. Your focus will become clear; your path will become real. LaVonne’s background as Human Resources Program Manager, focusing on diversity and recruiting, has given her lots of experience and a deep understanding of the challenges that women, people with disabilities, and minorities may have in a corporate/professional environment as well as personally. LaVonne will work with you to develop the tools that will help you to be successful.

She works with clients to:

  • Assess their transferable skills
  • Identify – clarify career goals, personal goals and aspirations.
  • After gaining clarity on where you want to go, create a clear map and career strategy for how to get there.
  • Develop a job search strategy
  • Optimize their resumes, CVs, and Bios
  • Develop and maintain effective coaching plans with the client participant.
  • Do corporate-savvy and networking
  • Integrate and evaluate interpretations that help the client to gain awareness and to achieve agreed-upon results.
  • Create individual development plans based on the job requirements and competencies at the next level.
  • Develop strategies for on-boarding into their new company
  • Create opportunities for ongoing learning, in work/life situations.
  • Community and Team Building
  • Understand how to use your time and resources to your greatest advantage

Can’t choose? We know the feeling. We’ve learned how our career counselors work inside and out so we can make the best matches possible. Just tell us about your goals in detail when you ask for a . . .


Our career counselors and coaches serve clients in Los Angeles, San Francisco and the Bay Area, Miami, Chicago, Detroit, Minneapolis, St. Louis, New York City, Charlotte, Philadelphia, Dallas, Houston, San Antonio, Madison, Milwaukee, NYC, Washington D.C., San Diego, Denver, Jacksonville, Atlanta, Honolulu, Baltimore, Boston, Kansas City, Omaha, Las Vegas, Newark, Cincinnati, Cleveland, Columbus, Dayton, Portland, Pittsburgh, Nashville, Fort Worth, Salt Lake City, Seattle, San Jose, Phoenix, Tucson, Tampa, Olympia, Spokane, Tacoma, Palo Alto, Pasadena, Sacramento, Santa Monica, Greenwich, Hartford, New Haven, Albuquerque, Austin, Birmingham, Huntsville, Montgomery, Eugene, Salem, and many more!

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