The Feroce Coaching Directory

Feroce Coaching is seeking qualified coaches who believe being featured on our website will benefit themselves, Feroce, and Feroce’s prospective clients.  (Please also Like our Facebook page and add to the conversation).

If you are interested in being featured in Feroce Coaching’s comprehensive coach directory, please begin by studying the information requested in this form.  If accepted, your responses will result in the creation of one or more pages that will be seen by visitors to our site.  So, take the time to leave this page and craft your responses carefully and creatively, because the quality and marketing-savvy of your responses will determine whether one or more pages are automatically created on our site, or whether your application is rejected as unsuitable for creation of a web page on Feroce Coaching.

Your pages should show the hallmarks of good copywriting, including your mention of powerful Promises to clients of what will change in their lives (or work, or relationships, etc.) if they hire you.  In other words, begin by focusing on the benefits to be had from coaching with you.

Be specific.  Avoid cliche or generalities.  For examples, see the subject-specific pages on the site.

Once you have devised your Promise, or the benefits, turn to the Proof, which should explain how you can, believe it or not, fulfill the promises you made above.  This means experience, credentials, training, and testimonials.

So, in an old copywriter’s joke, the four steps you will take are:

1.  Make a promise

2.  Prove it

3.  Request an action (our Free Coaching Consultation button will do this for you)

4.  Leave everything else out.  🙂