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Internet business coaching begins with a reality check
of our client's online strategies or e-commerce business
ideas. We often save our clients a lot of time and
money, and help them be more successful, by vetting
their ideas for feasibility and even doing the kind of
due diligence we know from our days in venture capital.
But one of our favorite aspects of Internet coaching is
developing online marketing and advertising strategies,
from search engine optimization to paid search engine
advertising.
Paid search may be distinguished from search
engine optimization (SEO) in the following ways:
o You pay for SEO when you hire an SEO
consulting firm (in one large upfront fee), or when you
or someone in your company expends the time to do it
yourself (something we can much more cheaply show you
how to do; see search engine
optimization). Over time, particularly if you do the
SEO yourself, this option can be more
cost-effective.
o You pay for paid search whenever a
potential customer clicks on your ad -- in other words,
you only pay for performance, not upfront without
guarantee
o SEO will not work immediately,
particularly on brand-new sites. Search engines often
"sandbox" new sites from appearing very highly in
"natural search results." For this reason, paid
search can be a good early-stage strategy until your
natural search SEO kicks in.
What You Need to Know
First, you need to know in which search
engines to submit your ads. Google may be the
largest of them, but we can explain several reasons why
Google may not be the best option for you -- and which
search engines may take that prize. Just a few of the
other search engines that offer paid search
include: Overture (or Yahoo Search), FindWhat, and
Searchfeed. There are numerous others. We'll
tell you which ones are bargains, so that you can pay
the least per visitor possible. A visitor is a
visitor: why pay Google 10 times the amount you'd
pay one of our other recommendations?
Second, you need to know how to choose your
keywords and optimize them to your message, or ad, and
your landing page.
Third, you need to know how to adjust your
keywords, ad copy, and landing pages in response to
traffic patterns and conversion rates.
Review some of our other articles on search
engines.
Search Engine
Optimization
Why Use Search
Engines?
Summary of SEO
Best Practices - 1
Summary of SEO
Best Practices - 2
Or,
contact us now about Internet business
coaching.
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